Principal App Store Manager

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. 

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. 

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

The App Store Manager plays a critical role as the central coordinator and owner of technical requirements related to our app store integrations, releases, and developer communications. In this position, you will serve as the bridge between business and engineering teams, ensuring seamless operations across global platforms like the Apple App Store, Google Play, and others.

Beyond day-to-day operations, you will lead a distributed team of "deputies" from key peer teams—including Business Development, Release Engineering, Platform, and Productivity—to ensure operational resilience and eliminate single points of failure. You will also be a strategic voice, using your insights to drive leadership decisions and scale this function to meet the evolving demands of the business.

You will:

• Manage Store Access & Compliance: Serve as the primary administrator for app store portals, managing user permissions, handling access requests, and conducting quarterly SOX compliance audits to ensure secure administration.
• Drive Release Readiness: Coordinate technical requirements for store submissions, including tracking platform-specific deadlines (e.g., Xcode/SDK upgrades, API enforcement) and managing the timeline for internal engineering teams to meet them.
• Lead a Distributed Task Force: Recruit, train, and coordinate a team of "deputies" from Business Development, Release Engineering, Platform, and Productivity teams to distribute operational load and prevent Single Point of Failure (SPOF) risks.
• Drive Strategic Growth: Analyze operational bottlenecks and business needs to influence leadership decisions, advocating for the resources and strategies required to scale the App Store function effectively.
• Lead Technical Triage & Setup: Act as the point of contact for store functionality bugs, lead the setup of new store environments (including legal sign-off and tech specs), and manage project-based configurations like API access for services.
• Oversee Provisioning & Certs: Manage mobile provisioning profiles (including coordinating limited slots for partners like Tencent and VNG) and maintain critical technical assets like Apple Push Notification certificates.
• Bridge Business & Engineering: Translate technical store issues into actionable requests for engineering, while intercepting and communicating "new functionality" updates or beta opportunities from stores to relevant internal teams.
• Streamline Operations: Optimize workflows by centralizing store data (moving analytics to data lakes), managing content ratings (IARC), and maintaining a consistent system for submission "Review Notes."

You have:

• Extensive experience managing app store portals (Apple App Store Connect, Google Play Console, etc.) and a deep understanding of their administrative and technical workflows.
• A strong background in technical project management or release coordination, with the ability to act as a translator between non-technical stakeholders and engineering teams.
• Proven experience leading cross-functional initiatives or matrixed teams, with the ability to influence leadership and drive strategic growth in a technical environment.
• Familiarity with mobile development ecosystems, including knowledge of mobile provisioning (UDID), certificates, and binary submission requirements.
• Experience handling compliance-related tasks, such as SOX audits, legal agreement updates, and content rating systems (IARC).
• Proven ability to triage complex technical issues, such as store portal bugs, and coordinate API or service-based access requests.
• Excellent organizational skills to track critical deadlines across multiple platforms and maintain detailed documentation or runbooks.

For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.

Annual Salary Range

$277,350—$330,330 USD

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.