Media Relations and Storytelling Strategist

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TI is seeking a Senior Media Relations and Storytelling Strategist. As part of TI's global media strategy and narrative, you will help build a storytelling engine that translates TI's technology leadership – from analog and embedded products to our manufacturing capabilities – into compelling stories that resonate with customers, employees, community partners, policymakers and more. This role sits at the intersection of corporate and technology communications and marketing, requiring someone who can connect brand reputation to technology and innovation.

We are looking for a sharp, intellectually curious and experienced communications professional with strong journalistic instincts, a strong understanding of the media landscape, and a passion for technology. You will have the unique opportunity to cultivate stories about the company whose innovations power many of the world's most essential technologies – from phones and data centers to medical equipment and cars.

What you will gain from this role

• Hands-on ownership of key elements of TI's global media strategy and execution — both proactive and reactive — with enterprise-wide visibility
• Opportunity to shape TI's internal storytelling approach, advancing our brand narrative with employees and reinforcing a culture of innovation
• Experience advising senior executives regarding media and supporting the company's spokesperson function
• Opportunity to help architect TI's media strategy and narrative, reaching key audiences through AI-influenced discovery channels
• Deep and differentiated knowledge of TI's products, technology, and business
• The opportunity to collaborate closely with a team of dedicated media relations and communications professionals

Responsibilities include, but are not limited to:

• Contribute to and help execute TI's worldwide media relations strategy in alignment with communications and marketing objectives
• Cultivate and maintain strong, trusted relationships with reporters, analysts and journalists
• Support TI's enterprise storytelling efforts and corporate social responsibility communications, effectively connecting our audiences with the meaningful work we do
• Support TI's global media relations agency approach, including day-to-day coordination, performance tracking, and ensuring consistent and effective execution across all regions
• Support a comprehensive media monitoring program, leveraging tools and analytics to track coverage, analyze sentiment, identify trends, surface issues, and deliver actionable insights
• Support media relations activities during issues or crisis incidents, helping protect TI's reputation in sensitive or fast-moving situations
• Monitor how LLMs, AI-powered search, generative AI tools and emerging information platforms are changing how content is discovered, consumed and amplified, and help proactively evolve TI's media strategy, measurement approaches and communications technology to ensure continued effectiveness in this rapidly changing environment
• Continually assess the broad and vertical media landscape, analyze news for trends that would influence TI, and proactively provide strategic recommendations to leadership
• Partner with teams in communications, marketing, legal, government relations and investor relations to align messaging, response strategies, and communications plans

Who we're looking for

The ideal candidate is sharp, curious, and experienced — a natural storyteller who is energized by complex technology and driven by a genuine passion to communicate how it improves people's lives. You are someone who builds trust quickly — with reporters, executives, and teammates alike.

Qualifications

Minimum requirements:

• Bachelor's degree in communications, public relations, and/or a related field
• 7+ years of progressive communications, media relations and/or public relations experience within a global technology or B2B organization

Preferred qualifications:

• Proven experience working with reporters to identify, shape and secure stories aligned with company objectives
• Strong strategic judgment and the ability to prioritize in a fast-moving environment
• A journalistic mindset with deep curiosity to understand new things and uncover newsworthy stories
• Exceptional written and oral communication skills; ability to simplify complex messages with clarity and impact
• Experience working with global PR/media relations agencies, including performance tracking and cross-regional coordination
• Experience supporting reactive media relations and issues communications efforts, with the ability to remain composed and strategic under pressure
• Familiarity with media monitoring platforms and the ability to synthesize coverage data into meaningful insights and recommendations
• Demonstrates understanding of LLMs, generative AI and AI-driven information platforms, and the ability to translate emerging trends into communications and media relations strategies
• Excellent, adaptable interpersonal skills and a demonstrated ability to work in a fast-paced, collaborative team environment

Why TI?

• Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
• We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
• Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here

About Texas Instruments Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.
If you are interested in this position, please apply to this requisition.