Social Media Coordinator

CooperSurgical is a leading fertility and women’s healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a division of CooperCompanies, we're driven by a unified purpose to enable patients to experience life's beautiful moments. Guided by our shared values – dedicated, innovative, friendly, partners, and do the right thing – our offerings support patients throughout their lifetimes, from contraception to fertility and birth solutions, to women’s and family care, and beyond. We currently offer over 600 clinically relevant medical devices to healthcare providers, including testing and treatment options, as well as an innovative suite of assisted reproductive technology and genomic testing solutions. Learn more at www.coopersurgical.com.

Responsibilities

#LI

Help Shape the Future for Growing Families

At Cell Care, we're passionate about supporting families through innovative cord blood and tissue banking services. We're looking for a creative, digitally savvy Social Media Coordinator to grow our online presence, engage with new and existing audiences, and bring our brand story to life across social media channels.

Location; Onsite**,** Heatherton Melbourne Australia

Role: Temporary 12 months

About the Role

As our Social Media Coordinator, you'll be responsible for planning, creating, and publishing content that builds brand awareness, educates prospective customers, and strengthens engagement with the Cell Care community.

This is an exciting opportunity for an enthusiastic social media professional who understands how to create compelling content, identify trends, and build authentic relationships with influencers and online audiences.

Key Responsibilities

In the role as Social Media Coordinator, you will be responsible for creating, scheduling and publishing engaging content across Cell Care’s social media channels, including Facebook, Instagram and TikTok. Using tools such as Canva, CapCut and other content creation platforms, you will develop compelling and informative content that resonates with expecting parents and helps strengthen Cell Care’s brand presence.

You will build and manage relationships with pregnancy, parenting and family-focused influencers, working collaboratively with them to create authentic content that highlights the value of Cell Care’s services. As a key member of the Marketing team, you will contribute to the planning and execution of integrated social media campaigns that support broader business objectives.

Acting as an ambassador for the Cell Care brand, you will engage with existing customers and prospective clients across social media platforms, helping to grow our online community and enhance customer affinity. You will continuously monitor campaign performance, analyse engagement metrics and provide recommendations to optimise content and improve results.

Success in this role will require you to stay informed about emerging social media trends, platform updates and best practices to ensure Cell Care maintains a relevant and engaging digital presence. You will also support the development of educational content that helps Australian families understand the benefits and process of cord blood and tissue banking.

Qualifications

To be successful in this role, you'll bring: 

• Experience managing social media platforms for a brand, business or organisation
• Strong working knowledge of Instagram, Facebook and TikTok
• Experience creating content using tools such as Canva, CapCut or similar platforms
• Excellent written and verbal communication skills
• Confidence building professional relationships with external partners and influencers
• Strong organisational skills and attention to detail
• A proactive, self-motivated approach with the ability to work independently and as part of a collaborative team
• Basic reporting and analytical skills, including experience using Excel or social media analytics platforms
• Experience within healthcare or related industries- preferred
• Experience managing influencer marketing campaigns in niche medical markets- preferred

Why Join Cell Care?

Join Australia’s leading cord blood and tissue banking organisation and play an important role in helping families access innovative healthcare solutions that can positively impact their future.

At Cell Care, you'll work within a collaborative and supportive team environment where creativity, initiative and fresh ideas are encouraged. This is an excellent opportunity to further develop your expertise in social media, digital content creation and influencer engagement while contributing to meaningful marketing initiatives.

Working in a dynamic and purpose-driven organisation, you'll have the opportunity to make a genuine impact, expand your professional skills and grow your career alongside a team that is passionate about delivering value to Australian families.