Customer Marketing Manager

At CooperVision, a business unit of CooperCompanies (Nasdaq: COO), we’re driven by a unified purpose of helping people experience life’s beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges – including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at www.coopervision.com

• This position requires full-time onsite work (5 days per week) in Richmond Hill, ON and is not eligible for relocation assistance.

Job Summary:

The Customer Marketing Manager (hereafter “the role”) will be responsible for the development, socialization, and execution of actionable insights and strategies to profitably grow CooperVision Canada (hereafter “CVI”) revenue with key accounts in partnership with the Corporate Accounts team and broader commercial organization. The role will partner to help develop account-specific plans and programs that engage specific Customers.

Responsibilities

Go to Market Planning and Execution

• Drive, in partnership with the Corporate Accounts team and Sales counterparts, the annual account planning process to align CVI and account strategies and ensure cross functional alignment on customer strategies and plans for new and existing products, including customer brands.
• Partner with customers and Marketing to create meaningful customer marketing plans leveraging all available merchandising vehicles within the account. 
• Create demand generating, patient-facing customer programs during key drive periods. 
• Align with Corporate Accounts team to develop an annual customer marketing program calendar and budget; to provide input to brand, professional affairs & other budgets, as appropriate.
• Develop and execute, in partnership with Brand teams, channel and customer-specific launch plans for new product & services innovation or brand extensions.
• Lead ongoing dialogue of customer investments and customer performance to identify risk/upside potential across brands.
• Input customer elements of quarterly commercial plans in partnership with Sales, Marketing and other cross-functional stakeholders.
• Recommend and track success metrics of account marketing programs, promotions and activities, and to recommend appropriate actions to optimize operating expense effectiveness and ROI.