Associate Brand Manager

At CooperVision, a business unit of CooperCompanies (Nasdaq: COO), we’re driven by a unified purpose of helping people experience life’s beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges – including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at www.coopervision.com.

• This role is not eligible for employer-sponsored work authorization now or in the future. Applicants must be authorized to work in the United States on a permanent and ongoing basis without the need for future sponsorship (i.e., H1B, STEM OPT extensions, TN, etc.)
• This position requires full-time onsite work (5 days per week) in Victor, NY and is not eligible for relocation assistance

Job Summary:

Responsible for the execution and optimization of brand strategies and marketing initiatives that drive awareness, demand, and sales performance for the US 1-day contact lens portfolio. This role requires a highly organized, proactive marketer who demonstrates strong ownership, communicates effectively across functions, manages multiple priorities simultaneously, and consistently delivers high-quality work on time. The Associate Brand Manager serves as a key connector across Marketing, Sales, Commercial Operations, Finance, Insights, and Global teams to ensure initiatives are executed with excellence and stakeholders remain informed of progress, risks, and opportunities.

Responsibilities

Brand Management

• Develop deep expertise in the CVI 1-day portfolio, market dynamics, customer needs, and competitive landscape.
• Execute brand strategies and tactical plans that drive awareness, demand, and sales performance.
• Manage brand positioning, claims, and messaging to ensure alignment with strategic objectives.
• Lead assigned workstreams for product launches and marketing initiatives, ensuring cross-functional alignment and on-time execution.
• Translate customer, market, and business insights into actionable marketing recommendations.
• Develop and maintain sales materials, promotional assets, and field communications.
• Manage Medical, Legal, and Regulatory review submissions and approval processes.
• Support research, survey execution, and analysis to inform brand strategy.
• Own execution of pricing communications, sales promotions, and marketing campaigns in partnership with internal stakeholders and agency partners.