Key Account Manager

Company Description

The Senior Key Account Manager, (SKAM) main priority is selling and executing Red Bull strategy and initiatives with a National Account at the regional market level.  Key responsibilities include: owning regional key account budgets and results (Price, Promotion, and campaigns that drive trial within the chain); developing productive business relationships with assigned stakeholders and market leaders; developing solutions that resonate with customer needs while achieving Red Bull goals; and helping drive best practices by producing excellent results and creating innovative solutions. The SKAM will manage a comprehensive customer joint business plan with the designated account call points through the coordination of multifunctional resources such as category management, retail marketing and local event integration.

This role is also eligible to sit in the following locations: New York, NY; Columbus, OH

Job Description

MANAGEMENT & DEVELOPMENT OF KEY ACCOUNTS

Leads development and execution of the annual strategic business plan for assigned call points, aligning Red Bull and customer growth objectives.

Identifies and drives incremental sales, profit, and market share opportunities through customer-specific strategies, analytics, and long-term planning.

Serves as the primary business lead for the partnership at the account’s “Field Office” level, building senior-level relationships and influencing key customer stakeholders.

Develops fact-based customer presentations, business reviews, and strategic recommendations that address customer priorities while driving Red Bull objectives.

Partners with Category Management, Marketing, and Finance teams to deliver integrated customer solutions and flawless execution.

Negotiates annual programs, promotional calendars, initiatives utilizing the national Product offers and expanding the National Promotional calendar in a way that delivers mutual business growth.

Monitors business performance, identifies risks and opportunities, and develops action plans to achieve volume, revenue, and profitability targets.

Utilizes consumer, customer, and market insights to influence menu activations, merchandising, promotional, and operational strategies.

Ensures alignment between national strategy and field execution through collaboration with internal stakeholders, distributors, and customer teams.

MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS

Develops and maintains a comprehensive stakeholder engagement strategy across assigned call points.

Establishes and manages a clear relationship mapping and communication framework that connects customer decision-makers with appropriate Red Bull functional experts.

Builds trusted partnerships with key customer stakeholders to strengthen collaboration, drive alignment, and identify future growth opportunities.