Specialist, Initiatives

Company Description

The Beverage Initiatives Specialist is an important role on the Initiatives team and the broader Brand Marketing team at Red Bull North America.  The incumbent will support the execution of the national product portfolio strategy to ensure an optimal and winning assortment for the U.S. market. Through analyzing sales and consumer trends, identifying gaps in our portfolio, and commercializing new products, you're responsible for shaping the brand portfolio across North America.  This role is also a key player in creating and managing assets to aid in driving awareness and consumption of our product assortment.

Job Description

PRODUCT LAUNCHES AND PORTFOLIO MANAGEMENT

Support with new product launches and ongoing marketing to promote existing products.

Manage internal and external communications for all product launches.

Develop insights-driven marketing plans to promote our brand and portfolio relevance, improve trial and awareness, and increase consumption.

Track performance for new item launches utilizing syndicated data, panel data, and internal trade sales data sources to benchmark versus previous launches and against competition.

Run ad-hoc analyses for energy drink category by evaluating current trends using various data sources e.g., Circana, Numerator.

BUSINESS PLANNING (BP) AND LONG LEAD INITIATIVES (LLI) SUPPORT 

Support cross-functional stakeholders within On- & Off-Premise Sales, Category Management, Distribution, and Brand Marketing to develop SKU prioritization analyses across channels.

Support LLI and BP analyses to ensure best-in-class portfolio assortment for the US market.

Analyze planograms (on-shelf and on-display), factoring in days of supply and brand standards, to ensure alignment and compliance with BP strategies and channel-specific needs.

Reinforce brand principles throughout business planning tool processes, including but not limited to ensuring SKU prioritization and planogram principles are applied to business planning inputs, including sales and distribution benchmarks.

Contribute to decks which showcase national and regional activations around product launches.

CREATIVE ASSET MANAGEMENT

Work cross-functionally (Legal, Regulatory, Operations & Agencies) to ensure consistent, legally compliant, on-brand and on-time: label designs (launch management), product imagery (packshots and photos), key visuals, product samples and kits, mocktail assets, and other product-based promotion assets for the entire organization.

Work cross-functionally to forecast product sample and kit demand and coordinate sample deliveries to all internal stakeholders.