Trade Marketing Specialist

Company Description

Supports the Trade Marketing Manager on processes in order to enable smooth flow of development and coordination of the trade marketing & insights activities to maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality & values. They should coordinate and align with third parties involved (E.g. External agencies, Master DP Trade marketing team) to properly have on time strategy communication for all channels with the local sales team and enable the execution of that strategy via Field Sales teams. Support with daily operative tasks

Job Description

TRADE MARKETING KNOWLEDGE & CAPABILITY

• Support execution on trade marketing strategies, utilizing trade and marketing experience to recommend best trade-led activities. Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image. Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.
• Lead and support the execution of trade marketing initiatives, brand activations and product launches, translating strategies into actionable plans and ensuring excellent execution across channels and points of sale.
• Manage trade marketing budgets, track investment and evaluate ROI to ensure activities deliver measurable business impact.

BUSINESS INSIGHTS & PERFORMANCE

Identify, develop and implement necessary processes to enhance sales business performance within areas of

• Build the data platform necessary to run analysis and generate insight – directly manage data providers.
• Identify opportunities and challenges. Quantify the opportunities. Prioritise and provide solutions to overcome the challenge or maximise the opportunity.
• Sales development analysis (by customer, by channel, by distribution point, etc.)
• Customer performance in all sales fundamentals
• Channel (Retail, Impulse, C&C, etc.) specific strategies and tools/tactics
• Promotional evaluation
• Business planning
• Monitor and analyze sales and sell-out performance by customer, channel and distribution point, identifying opportunities and challenges and translating insights into actionable plans.

ALIGNMENT AND COORDINATION OF SALES AND MARKETING ACTIVITIES 

• Through personal and electronic communication - educate, orientate and utilize the brand team to deliver through the line activity in store. The country marketing plan should be translated into sales strategy. Exchange ideas between Marketing and Sales departments proactively and challenge traditions. Establish an internal network with all departments necessary for efficient working – Communications, Brand, Sales, Logistics, Finance and special Customer Insight teams. Be the point of contact for the sales team to advise and give guidance on all account. You should define the Perfect Store by channel for your market using the International Model. marketing activity. Support the alignment across customers and channels regarding trade marketing activities.