Field Marketing Specialist

Company Description

The Field Marketing Specialist (FMS) is responsible for aiding in the planning and execution of Red Bull’s field marketing initiatives, with the mandate of creating the most locally relevant face of our global brand, reporting into the Field Marketing Manager (FMM). Major responsibilities include executing owned (Red Bull titled/branded) events and supported events, while fostering new and existing partnerships that resonate with a local consumer. In addition to events and activations, the FMS will directly manage a group of Student Marketeers (SMs) in product sampling and seeding on campus, and across key occasions in order to grow the user base and drive trial. The FMS will also support the Event Vehicle program within the region, alongside the FMM. Overall, the FMS will drive awareness and consumption of Red Bull, and deliver an outstanding Red Bull experience to consumers through every event/activation in the field.

Job Description

REGIONAL MANAGEMENT OF CONSUMER COLLECTING PROGRAM

Own recruitment, training and management of a team of university students to make Red Bull an integral and relevant part of a student’s life.

Coach, motivate and mentor Student Marketeers (SMs) to ensure a consistently positive consumer experience, continually reinforce best practices and delivery against the defined strategy.

Together with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) set clear goals that drive trial, engages new & infrequent users and expands the consumer base, all while supporting sales and event initiatives in the region.

Understand the student landscape and build tailored campus plans for each university in line with the national student marketing strategy.

Reach more consumers by increasing physical availability on and off campus, through Image Driving Distribution and collegiate sales initiatives.

Partnership management with key external stakeholders (on & off campus) to drive product and brand awareness.

Manage the day-to-day operations of the SMs ensuring all key performance indicators are met (project/activation targets, can targets, product knowledge) and contributing to greater cut through with students. 

MARKETING INNOVATION AND PRIORITIES ACROSS KEY PLAYGROUNDS WITHIN SPORT & CULTURE

Create and deliver a regional marketing plan in line with the national strategy to grow the regional business through local relevance (playgrounds, occasions, opinion leaders). This will include regional sports & culture marketing, campus reach & distribution, event vehicle calendar, through year sampling across large regional moments and key consumption occasions, as well as third party events/activations.