Retail Media Ad Operations Manager

As a Retail Media Manager, you will lead and mentor junior staff to become experts in retail media solutions while fostering a culture of open communication and feedback. Responsibilities include developing and executing retail media strategies aligned with business goals, collaborating with various internal and external stakeholders, and managing client relationships. The role also encompasses overseeing the management and optimization of sponsored search and programmatic ad campaigns, conducting performance analyses, and identifying opportunities for process improvement and upselling. Additionally, the candidate must stay current with industry trends and possess expertise in multiple retail media solutions and associated ad technologies.

Responsibilities

• Leadership: 

  • Be able to coach and mentor junior talent to become retail media solution experts.

  • Train Retail Media Sponsored Ad and Programmatic Specialists in best practices and operational processes.

  • Inspire your direct reports to reach their quarterly, annual, and long-term goals. 

  • Foster a culture of open communication and 360-degree feedback.

  • Collaborate cross-functionally with internal and external partners to evangelize team’s value and expertise.

  • Support Senior Director of Retail Media Operations with team development, team routines, and team vision. 

• Retail Media Strategy: 

  • Develop and execute retail media strategies aligned with overall business goals, focusing on driving sales and increasing visibility. 

  • Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners. 

  • Collaborate with cross-functional teams, including brand management, product, and integrated marketing to align advertising strategies with overall business objectives.    

  • Create proposals and presentations to represent solutions designed around client goals. 

  • Lead client meetings to understand client needs. 

  • Prepare and present quarterly and annual business reviews for top-tier clients.

• Campaign Management: 

  • Support the management of sponsored search and programmatic ad campaigns for top tier clients, including keyword research, campaign setup, targeting, bidding, budget management and performance analysis.