Marketing Intern

About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (_P_erformance + _E_ntrepreneurship + _A_uthenticity + _K_indness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role

Summary of Responsibilities:

G2 Marketing is running an org-wide initiative to build AI fluency across every function — from brand and creative to demand gen, content, product marketing, ops, social, SEO, and project management. We've built the framework: a 5-stage adoption model, a validated self-assessment tool, a live results dashboard, and stage-by-stage deep-dives showing teams exactly how to move from individual AI skills to full-scale, cross-team adoption. Now we need someone to help teams actually climb that ladder.

This intern will work directly with marketing leadership to turn the adoption roadmap into measurable progress — helping teams move from experimenting individually with AI to embedding it in daily workflows, and eventually contributing to tools that work across functions. This is a hands-on role, with close support from Marketing leadership. We're looking for someone who's energized rather than unsettled by open-ended problems, who can observe a vague signal ("this team seems stuck") and turn it into a concrete hypothesis and test. Strong candidates will show curiosity and initiative, and evidence of having dug into a problem with genuine interest rather than just executing a process

Detailed Responsibilities:

Roadmap Execution & Deep-Dives

• Recommend and draft Stage 1 deep-dives for remaining marketing functions, following the established starter/advanced prompt-pair and before/after time-savings format, with review and sign off from marketing leadership

• Validate use cases with team leads and get sign-off on deep-dive content

Stage Progression (Stage 1 → 2)

• Apply the roadmap's diagnostic "you're here when" signals and unlock conditions to identify what's blocking teams from reaching Stage 2, bringing findings to marketing leadership for prioritization

• Work with team leads to support embedding AI workflows into standard practice, not just one-off experimentation

• Track progress through self-assessment score movement and draftcase studies as proof points for leadership review

Cross-Team Enablement (Stage 2 → 3)

• Support leadership in identifying the team(s) with the highest readiness to advance to stage 3 by analyzing assessment data and surfacing readiness signals

• Contribute to scoping and help execute a cross-team tool or shared workflow with an adjacent function, under the direction of marketing leadership

• Document lessons learned into a repeatable playbook for future teams

Assessment & Measurement

• Support ongoing maintenance of the self-assessment tool and results dashboard

• Help design objective test questions to complement self-reported scores and counteract known self-assessment inflation

Training Support

• Contribute to building out session materials for the 12-session AI fluency curriculum

• Help coordinate rollout logistics and gather feedback for iteration

Qualifications:

Required

• Strong written and verbal communication skills

• Demonstrated interest in AI tools and workflows — coursework, personal projects, or hands-on use count

• Organized, self-directed, and comfortable working across multiple workstreams and keeping projects on track with guidance from a manager

• Analytical mindset — comfortable interpreting assessment data and summarizing insights and recommendations for leadership

• Currently pursuing a degree in marketing, business, communications, or a related field

• Working AI fluency already in hand — regular, hands-on use of tools like ChatGPT, Claude, or similar across different tasks, not just casual or occasional use

• Working familiarity with the AI tools landscape — able to speak to the differences between general-purpose assistants, specialized tools, and emerging agentic workflows

• Eagerness to learn how AI tools apply differently across marketing functions like SEO, creative, and marketing ops, and ability to think concretely about workflow applications

Preferred

• Experience with Google Sheets/Apps Script, Chart.js, or basic data dashboards

• Familiarity with marketing functions (content, demand gen, social, SEO, etc.) and how AI applies differently across them

• Prior internship or project experience involving training, enablement, or cross-functional projects

• Comfort with ambiguity — this role involves building playbooks as much as following them

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

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