Paid Social Strategist

Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing.

At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all 3 divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something.

The Paid Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders on executing Paid Social deliverables. In this role, you will gain experience building high-performing Paid strategies for B2B businesses across Technology, Industrial, and Services markets.

(Internal Title: Account Strategist, Paid Social)

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts

• Serve as direct support to client contacts

• Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic

• Build strategies for clients each quarter

• Have the ability to create, maintain, and optimize budgets for paid media campaigns

• Deeply understand client positioning and unique value propositions

• Confirm lead routing is accurate within a CRM

• Responsible for personal productivity and utilization

• Work directly with Associate Director to ensure internal and client goals are being achieved

• Understand the value of Programmatic campaigns

• Drive cross-sells, upsells and referrals via client relationships and professional network

• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI