B2b Marketing Manager

Directive Consulting is the performance marketing agency for B2B companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

At Directive, we're always looking ahead to build a network of talented individuals who excel in crafting data-driven strategies, optimizing campaigns, and fueling demand for innovative brands.

As we continue to expand, we’re seeking forward-thinking professionals who thrive in fast-paced environments, are obsessed with performance metrics, and are eager to make their mark in B2B marketing.

*This role is listed internally as Demand Generation Manager*

About The Role

We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this role, you will directly work with no more than seven accounts and be directly responsible for their performance marketing. 

The ideal candidate for this role is an exceptionally strong T-Shaped Marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO. A crucial part of this role will not only be executing campaigns; but also, interfacing with customers, pitching strategy, and ensuring that results are exceeded.

We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their client portfolio. You will only be successful in this role if you are strong at marketing strategy, execution, communication, and project management.

Roles & Responsibilities

• Own the success of SMB clients, across channels

• Handle client relationships with poise, confidence, and empathy

• Project manage and organize your accounts

• Build relationships with your point of contacts

• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies

• Strong SaaS background preferred

• Skilled at having a large impact in a very specific role

• Creative spark for marketing + deep passion for getting results

What You Offer

• 2+ years of experience in agency-side marketing