monday.com is the AI work platform powering the most ambitious teams. 250,000+ customers across departments use us to bring people, workflows, and AI agents together on one flexible platform where AI doesn't just assist, it executes. We move fast, build things that matter, and foster an ownership-driven culture where you're empowered to shape how organisations work and outpace their competition.

About the Role

monday.com is looking for a Go-To-Market Leader to own monday agentic CRM's channel partner strategy across EMEA, based in London. You will take ownership of our go-to-market strategy, focusing on building successful market penetration through a differentiated partner-led motion. This role is ideal for a strategic thinker who is ready to make a regional impact on our channel strategy.

You're a driven leader seeking meaningful achievements in a fast-paced environment. You will report to the Head of Global GTM for monday CRM and work closely with your CRM Partner counterpart in North America. You're a builder who thrives at the intersection of product, GTM, marketing, partnerships, and sales.

You will lead the charge in positioning monday CRM as a competitive player in the CRM space by attracting and activating AI-native implementation partners and other strategic partners. You'll craft partner messaging, own competitive differentiation, and develop sales enablement tools that drive both customer acquisition and expansion.

About monday CRM

With over 50,000 customers in less than three years since launch, monday CRM is the fastest-growing CRM in the world, challenging the top players with a fresh, innovative approach, including a purpose-built agentic workflow layer for modern revenue teams.

What You'll Own

GTM Ownership

• Develop and execute an end-to-end go-to-market strategy for monday CRM tailored to SMB, mid-market, and enterprise customers across EMEA.

Partner Strategy

• Design and operationalise a partner program that attracts, enables, and scales strategic alliances with SIs, GSIs, AI-native implementation partners, and DMRs focused on CRM transformation.

Differentiation & Messaging

• Define and continuously refine our CRM value proposition, messaging framework, and competitive positioning.

• Articulate monday CRM's agentic capabilities vs. legacy CRM platforms.

Sales & Partner Enablement

• Build impactful tools including battle cards, objection handling guides, talk tracks, and ROI calculators for internal teams and partners.

Customer Acquisition & Expansion

• Collaborate with sales, marketing, and partnerships to identify new revenue opportunities, increase win rates, and improve deal velocity.

Cross-Functional Leadership

• Partner with Product, Sales, Marketing, and Partnerships to align the product roadmap, campaign strategy, and partner incentives with business goals.

Market Insights

• Stay on top of EMEA market trends, competitor activity, and customer feedback to inform messaging, product positioning, and strategic decisions.

Requirements

1. 6-10 years of experience in Business Value, Go-to-Market, Product Marketing, or Partner Strategy roles within B2B SaaS

2. Deep knowledge of the CRM ecosystem, including AI-native CRM entrants and agentic workflow tooling, and proven experience engaging with SIs and GSIs

3. EMEA market experience, ideally UK/London-based or with established EMEA partner networks

4. Strategic thinker with the ability to connect the dots between customer needs, product capabilities, and market opportunities

5. Strong communicator with a talent for translating complex ideas into clear, compelling narratives

6. Builder mindset, comfortable navigating ambiguity in a fast-moving environment

7. Collaborative leader with a track record of aligning cross-functional teams

8. Familiarity with AI agent frameworks, prompt-based workflows, or CRM automation at the workflow layer

Candidate Attributes

Need to Have

• AI fluency, ideally with examples of agentic building

• GTM background at a sales/marketing tech company, ideally CRM

• EMEA market experience, ideally UK/London-based or with established EMEA partner networks

Nice to Have

• Personal brand, visible on LinkedIn, comfortable with building in public

• Existing relationships with EMEA SIs, GSIs, or CRM-focused agencies

Why monday.com

At monday.com, we're creating the future of work. Join us to build, innovate, and scale a CRM solution that empowers customers and partners to unlock their full potential. If you're ready to own strategy, build from 0 to 1, and make a measurable impact, we'd love to hear from you.