Director, CRO & Landing Page Strategy
US$130,000 – US$160,000 / yr base salary
Posted 9 Sep 2026
Advertised as “Senior Director, CRO & Landing Page Strategy”
BranchFactor Summary
The original posting with the fluff stripped out
- Management level
- People management
- Employment
- Remote
- Contract
- Full-time
| Base salary | US$130,000 – US$160,000 / yr |
|---|
About Lunar Solar Group:
Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we solve complex growth challenges and build brands through proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly.
Our Culture
We’re a fast-moving, highly collaborative team of senior strategists, creatives, and technologists who push the boundaries of what performance creative can achieve. We value ownership, rigor, curiosity, and the confidence to challenge assumptions—with data.
Working at Lunar means operating at a high bar. We celebrate wins, learn quickly from failures, and invest deeply in our people. Whether remote or hybrid, our team shows up as thoughtful partners to one another and trusted advisors to our clients.
About the role
We're looking for a Sr. Director of CRO & Landing Page Strategy to build and lead our CRO function. Clients engage us for CRO through two core service offerings:
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Onsite optimization: standard, site-wide conversion rate optimization on a client's own website, homepage, category and product pages, cart, checkout, and everything in between. Not tied to any particular traffic source.
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Landing pages via CairnAI: our proprietary no-code landing page and post-click funnel optimization tool, used to build and test paid media landing pages and funnels, from the ad click through to PDP, cart, and checkout.
This is a senior, build-from-the-ground-up position. You'll own the CRO function end to end, including both services and the judgment to know which one (or combination) is right for a given client.
The role evolves in phases:
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First three months, execution. You'll work directly with clients as an individual contributor, running on-site optimization programs and building/testing landing pages and funnels in CairnAI, depending on what each client needs. This hands-on period is how you'll learn the accounts, the tool, and where the gaps are.