Director of Paid Media
Posted 2 Oct 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 7+ yrs
- Management level
- Individual contributor
- Employment
- Remote
- Contract
- Full-time
- Visa sponsorship
- Not offered
No salary listed for this role.
Director of Paid Media
Status: Full-Time Exempt | Direct Hire
Base Salary starting at $175,000
Location: remote
We're a fast-growing, fully remote organization on a mission to make a real difference — and we know our people make that possible. As we scale, we're adding a high-ownership, high-impact role to our team. We're seeking a Director of Paid Media who will own paid media end to end.
About Expressable
Expressable is a virtual speech therapy practice on a mission to transform care delivery and expand access to high-quality services, serving thousands of clients since our inception in late 2019. We are passionate advocates of parent-focused intervention. Our e-learning platform contains thousands of home-based learning modules authored by our clinical team, helping SLPs empower caregivers to integrate speech therapy techniques into their child’s daily life and improve outcomes. Our mission is to set a new standard in speech therapy by making every caregiver a champion of their loved one’s success. We envision a world where everyone can fulfill their communication potential.
What You Would Be Doing
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Own paid digital acquisition strategy, budget, and performance across Google, Meta, and emerging channels, accountable for CAC, conversion volume, and payback.
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Design and run a rigorous A/B testing program across ad creative, audiences, bidding strategies, and landing pages, with clear hypotheses, proper sample sizes, and statistically sound readouts. You'll maintain a testing roadmap so wins compound and insights are shared across the company.
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Manage budget allocation by market and payer mix, targeting geographies based on payer coverage, therapist capacity, and performance trends.
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Brief and iterate on ad creative with our designer and video editor, turning test results into clear creative direction.
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Strengthen attribution under HIPAA constraints, including server-side conversion signals through our compliant data layer and incrementality or geo-holdout testing.
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Partner with the marketing, product, and engineering teams on sign-up flow experiments that increase conversion across the funnel.
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Report weekly on spend, pipeline, and efficiency, flag risks early, and recommend where the next dollar should go.
What You Bring