Regional Marketing Manager

The Regional Marketing Manager, APAC is responsible for driving customer acquisition, engagement, retention, and advocacy across the APAC region. Through customer insights, analytics, digital marketing, content, and customer experience initiatives, this role supports business growth while enhancing the overall customer experience.

This role requires a strong combination of customer experience expertise, digital marketing capabilities, analytical skills, and re-gional stakeholder management. Working closely with local market teams, the successful candidate will understand diverse cus-tomer needs across APAC markets, identify customer experience gaps and opportunities, and lead initiatives that improve customer journeys, strengthen customer loyalty, and deliver measurable business outcomes.

Key Responsibilities

1.  Customer Experience Strategy & Execution (Customer-Centric Mindset)

• CX Strategy & Customer Journeys: Lead the design, mapping, and improvement of end-to-end customer journeys across APAC to enhance customer satisfaction, loyalty, and overall experience.  Ensure journeys reflect the needs of different cus-tomer segments, market conditions, and customer expectations across the region.
• CX Measurement & ROI: Establish and track key customer experience metrics, including Net Promoter Score (NPS), cus-tomer retention, engagement, and CX ROI, to measure programme effectiveness and business impact.
• Regional Initiative Management: Lead the implementation of regional and global customer experience initiatives across APAC, ensuring programmes are adapted to local customer needs, market conditions, and business priorities.  Research market trends and best practices to continuously improve programme effectiveness and customer experience.

2. Customer Analytics, Feedback & Insights (Analytical & Growth Mindset)

• Customer Insights & Analytics:  Manage customer analytics programmes, including NPS, customer feedback, competitor analysis, market sizing, complaints analysis, and CRM reporting to generate actionable insights and support business deci-sions.
• Customer Segmentation & Growth Insights:  Analyse customer profiles, behaviours, and engagement trends across mar-kets to identify opportunities for customer acquisition, retention, and business growth.
• Complaint & Feedback Management: Review customer complaints and feedback, identify root causes, and recommend improvements to improve customer satisfaction and experience.

3.  Brand, Content & Digital Engagement (Digital & Innovative Mindset)

• Customer Engagement & Digital Marketing: Develop and execute customer engagement programmes across digital channels, using marketing automation and digital tools to improve communication, engagement, retention, and customer experience.