Vice President of Marketing

Please Note: This is an on-site position located in Atlanta, GA. Crisp is committed to supporting candidates by offering relocation assistance for qualified applicants who require moving to the Atlanta area.

About the Role

As the ​_Vice President of Marketing_​, you will lead Crisp’s marketing department in a high-growth, sales-centered environment, unifying lead generation, paid media, AdOps, events, lifecycle/email, creative, brand, social, and podcast functions to drive revenue, retention, and client acquisition.

You will report to the Chief Commercial Officer and serve as the senior leader responsible for building a disciplined, high-urgency marketing engine that directly supports business growth. This role requires a process-oriented operator who can bring clarity to ambiguity, establish campaign schedules and accountability systems, improve email and campaign performance, and align marketing activity to measurable commercial outcomes.

The ideal candidate comes from a challenger brand, lifestyle brand, membership/coaching business, or prestige professional services environment where trust, differentiation, and a sophisticated sale were central to growth. You are a scrappy, resourceful builder with strong sales-centered marketing experience, deep ownership of lead generation, and the ability to elevate both performance marketing and creative execution. You must also be forward-thinking in your use of AI, with experience applying automation, emerging tools, or agentic AI workflows to improve marketing speed, quality, and efficiency.

Responsibilities:

• Develop and own Crisp’s integrated marketing strategy across lead generation, paid media, AdOps, events, lifecycle/email, creative, brand, social, community and podcast.

• Build a revenue-centered marketing engine that increases qualified leads, pipeline contribution, client acquisition, retention, and overall revenue growth.

• Partner closely with Sales and Revenue leadership to improve lead quality, campaign performance, show rates, conversion, and sales enablement.

• Lead paid media and AdOps strategy, ensuring campaigns are properly planned, tracked, optimized, reported, and tied to commercial outcomes.

• Own lifecycle and email marketing strategy, including campaign calendars, segmentation, nurture programs, open rates, engagement, and conversion performance.

• Drive event and membership-related marketing efforts that support acquisition, engagement, retention, and brand authority.

• Elevate creative execution across video, design, campaign assets, social content, and brand storytelling, ensuring output is both high-quality and commercially effective.