Marketing Engineer
Posted 7 Aug 2026
Advertised as “Senior Marketing Engineer”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 4+ yrs
- Management level
- Individual contributor
- Employment
- On-Site
- Contract
- Full-time
No salary listed for this role.
About Passage
Passage helps international students navigate their journey abroad — from choosing a program and getting admitted to financing their studies and helping with their visa.
The role
You'll own Passage's marketing channels end to end — paid and organic, performance and brand. Meta and Google Ads are live across 15 countries today, organic search is instrumented, and TikTok, LinkedIn, and X are next. You'll decide where the money and effort go, keep the brand sharp on every surface, and answer for the numbers.
What makes this a marketing engineer role: at Passage, marketing runs on an AI-assisted platform built in-house — campaigns are launched, creative is built, audiences are sized, and performance is read in conversation with Claude, on top of real engineering (ads-API launch engines, MCP servers, policy guardrails). You'll operate through that platform and keep extending it. We're looking for the rare person who can both make the call to scale a channel and build the automation that scales it.
What you'll do
-
Own the paid channels. Run Meta and Google Ads across 15 countries — budgets, audiences, creative rotation, scale/kill decisions — and take TikTok, LinkedIn, and X from zero to measured, live channels.
-
Own marketing performance. A single cost-per-outcome metric ranks every dollar of spend across platforms. You'll run the weekly performance cadence, own funnel metrics from impression to conversion, and make budget moves with numbers behind them.
-
Own the brand across every surface. Our brand system (palette, themes, type, tone, per-medium rules) is encoded so AI produces on-brand work by default. You'll hold that bar as channels and languages multiply — ad creative, carousels, programmatic video, decks, and social posts, localized across 15+ languages.
-
Grow organic alongside paid. Search Console and SEO, an organic social presence built on the same brand system, and content that feeds the funnel — so the machine doesn't run on paid alone.
-
Run everything through the platform — and extend it. Launch engines against the ads APIs (dry-run by default, created-paused, idempotent, policy-enforcing), in-house MCP servers, and Claude skills for the recurring workflows. When something is manual and repetitive, you automate it; when a new channel arrives, you wire it in.
-
Measure honestly. UTM and naming conventions designed as data (they feed our BigQuery warehouse and attribution models), pixels and conversion events per platform, and dated cross-platform analyses that become the team's institutional memory.