Marketing Analyst
Posted 7 Oct 2026
Advertised as “Senior Marketing Analyst (Tracking & Measurement)”
BranchFactor Summary
The original posting with the fluff stripped out
- Management level
- Individual contributor
- Employment
- Remote
- Contract
- Contract
No salary listed for this role.
Who Are We?
Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.
We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously.
With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting
What We're Looking For
We spend significantly on Meta, Google Ads and TikTok, and those platforms optimise only as well as the conversion data we send them. Signal quality is a performance lever for us, not a maintenance task. In this role, you’ll own how conversion events reach every ad network, whether they arrive complete and on time, and whether a change we make actually improves campaign performance. You'll work at the intersection of performance marketing, tracking implementation and privacy, partnering with Marketing, Product, Data Engineering, and directly with representatives from Ad Networks.
Main Responsibilities
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Marketing & signal optimization — Partner with ad platform representatives to improve conversion signals, assess platform changes, investigate signal-related performance issues, and design measurement approaches for signal/tracking experiments.
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Ad network S2S integrations — Design and maintain conversion pipelines for ad networks with support from the Data Engineering team. Ensure timely, deduplicated, and high-quality signal delivery.
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New ad platform onboarding — Set up and launch integrations with new ad platforms, covering conversion signal delivery and reporting data feeds for Marketing
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GTM management — Manage GTM releases across multiple web properties. Design event architecture for data layers.
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Signal quality & monitoring — Monitor Meta EMQ, pixel and CAPI diagnostics, deduplication, Google Ads conversion diagnostics, Enhanced Conversions, click ID capture, and offline conversion uploads. Build monitoring and alerts for errors, latency, coverage, and discrepancies.