Marketing Operations Manager
US$134,000 – US$167,000 / yr base salary
Posted 9 Oct 2026
Advertised as “Senior Marketing Operations Manager”
BranchFactor Summary
The original posting with the fluff stripped out
- Level
- Level 4
- Expected experience
- 5+ yrs
- Management level
- Individual contributor
- Employment
- Hybrid
- Contract
- Full-time
| Base salary | US$134,000 – US$167,000 / yr |
|---|
Ironclad is the leading AI contracting platform that transforms agreements into assets. Contracts move faster, insights surface instantly, and agents push work forward, all with you in control. Whether you’re buying or selling, Ironclad unifies the entire process on one intelligent platform, providing leaders with the visibility they need to stay one step ahead. That’s why the world’s most transformative organizations, from Rivian to the World Health Organization and the Associated Press, trust Ironclad to accelerate their business.
We’re consistently recognized as a leader in the industry: a Leader in the Forrester Wave and Gartner Magic Quadrant for Contract Lifecycle Management, a Fortune Great Place to Work, and one of Fast Company’s Most Innovative Workplaces. Ironclad has also been named to Forbes’ AI 50 and Business Insider’s list of Companies to Bet Your Career On. We’re backed by leading investors including Accel, Y Combinator, Sequoia, BOND, and Franklin Templeton. For more information, visit www.ironcladapp.com or follow us on LinkedIn.
Role Overview
As the Lifecycle, Attribution & Analytics Owner, you will serve as the strategic architect behind our full-funnel customer journey, multi-touch attribution engine, and core lead management infrastructure. Operating in a high-growth, enterprise B2B SaaS environment, you will own the entire end-to-end lead lifecycle—from initial signal intake and enrichment to lead scoring, inbound routing, and the seamless operational handoff to Sales.
This role requires hands-on Marketo AND Bizible mastery as absolute prerequisites, paired with advanced analytical capability. You will directly manage all technologies, data schemas, and processes that dictate how leads and accounts progress through our GTM funnel while delivering multi-touch attribution models that prove marketing ROI.
This role is based out of our San Francisco or New York City offices, and has a 2 days a week in-office requirement.
Key Responsibilities
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Marketo Architecture & Lead Lifecycle Management: Own the strategy, build, and day-to-day administration of our lead lifecycle framework in Marketo. Manage lifecycle stages, lead status transitions, database hygiene, and campaign execution standards across the buyer journey.
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Bizible & Multi-Touch Attribution Operations: Directly own, configure, and optimize Bizible (Adobe Learning/Attribution) alongside supporting attribution models (Paramark or data warehouse models). Measure and report on pipeline contribution, campaign ROI, velocity, and conversion rates from first touch to closed-won.
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Lead Scoring, Enrichment & Routing Operations: Architect, test, and continuously optimize our lead and account scoring models (behavioral + demographic). Oversee real-time enrichment pipelines (Leadspace, 6sense, Clearbit/Clay) and automated routing systems (Chili Piper, LeanData) to ensure instant SLA sales handoffs.