User Acquisition Manager
Posted 13 Oct 2026
Advertised as “Senior User Acquisition Manager”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 5+ yrs
- Management level
- Individual contributor
- Employment
- Remote
- Contract
- Full-time
No salary listed for this role.
Ruby Labs is a leading technology company specialising in innovative consumer products across multiple technology sectors. The company focuses on D2C (Direct-to-Consumer) subscription products. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
About The Role
We are looking for Senior User Acquisition Manager (UAM) to take full ownership of TikTok acquisition for D2C products. This is a hands-on media buying role. You will be the owner of TikTok as an acquisition channel for your brand: from account structure, bidding and budget allocation to creative testing, measurement and scaling. You will work against real revenue data (CPA, ROAS, payback), not surface-level platform metrics, and you are expected to find and unlock new growth levers on your own.
We work AI-first, so we also expect you to use Claude and automation to speed up campaign builds, analysis, reporting and optimization.
Key Responsibilities
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Own all TikTok acquisition: strategy, execution, and results.
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Scale spend profitably across geos and funnels while holding CPA, ROAS and payback targets based on real revenue data.
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Build and optimize account structure, conversion events, bidding strategies and budget allocation (including Smart+ / automated campaign types, Spark Ads and other TikTok formats).
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Run a structured creative testing process: brief and iterate with the creative team, define hypotheses, decide what to kill and what to scale, and fight creative fatigue.
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Analyze performance daily and weekly, diagnose drops and spikes quickly, and act on them.
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Work with product, analytics and creative teams to improve funnels, signals and attribution quality.
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Maintain account health: handle ad disapprovals, appeals and restrictions, and build prevention-first habits so policy issues are caught before launch.
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Work with the TikTok team on betas, new campaign types, product changes and escalations.
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Document tests, learnings and playbooks so knowledge does not depend on one person.
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Use Claude and automation to speed up campaign builds, QA, reporting and optimization.
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Test new Paid Social Channels, such as: OpenAI Ads, X Ads, and others.