GTM Strategy and Operations

Profound is the fastest-growing AI marketing platform, used by 15% of the Fortune 500 including Comcast, Estée Lauder, and Walmart, and innovators like Ramp, MongoDB, and Figma. It is where marketing teams do the work: research, briefs, content, campaigns, reporting, all in one place, alongside agents that carry the load with them.

Built on 2B+ real user prompts and growing, Profound’s data shows you what people ask AI and what the models say back. Profound's AI Marketer joins that data with deep context about our customers to find the opportunities worth acting on, and then puts agents to work: automating reporting, drafting content, auditing pages for readability, running competitive research. It measures what works and gets better every day.

In our GTM Strategy and Operations role, you will build and manage the systems, reporting, and insights that drive Profound’s go-to-market engine. You will partner closely with Sales, Marketing, and Finance to ensure our GTM teams have the clarity, structure, and incentives they need to drive growth efficiently and predictably.

What you’ll do

• Own GTM business metrics reporting to drive better decision-making, including sales productivity, rep attainment, and market analysis

• Model sales incentives and compensation plans and ensure reps are paid accurately and on time

• Lead flow prioritization and optimization

• Perform segmentation and territory analysis to drive focus on strategic accounts

• Partner with leadership to forecast pipeline, revenue, and productivity with precision and accountability

• Design and maintain dashboards and analytics frameworks that enable data-driven decisions across Sales and Marketing

• Identify and implement process and tooling improvements across the GTM technology stack, including CRM, reporting, lead routing, and attribution

• Collaborate cross-functionally with Finance, Product, and Marketing Operations to align on targets, coverage models, and reporting definitions

• Translate data into clear insights and recommendations that improve sales efficiency and go-to-market strategy

Who you are

• 2 to 4 years of experience in GTM, revenue, or sales operations with strong analytical and modeling skills

• Proven experience with CRM and reporting tools such as Salesforce, HubSpot, Looker, Tableau, or equivalent

• Deep understanding of sales compensation, pipeline analytics, and territory design