Panel Communication Specialist

Company Description

We Show The World What People Want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

Job Description

As a Panel Communication Specialist, you will play a crucial part in not only managing but enhancing the experience of our panel members who participate in Media Measurement related projects. Your exceptional command of the English language, creative writing and project management skills will be instrumental in panel database management as well as creating content that informs, engages, and builds a strong connection with our panel members.

• Member Engagement: Develop and implement strategies to diversify channel recruitment sources to reach out to wider audience, boost potential new panel member interest and engagement through creative and relevant content. This includes crafting stories, updates, and insights that resonate with our target audience.
• Response Management: Effectively address queries and concerns from panel members through email and other communication channels. Provide timely and accurate responses, maintaining a high standard of customer service and experience.
• Content Creation: Write and edit high-quality content for various communication channels, including monthly newsletters, weekly bulletins, web member portal updates, email campaigns, and other ad-hoc materials. Ensure content is engaging, informative, and tailored to the preferences of our panel members.
• Content Calendar: Create and/or manage a content calendar to ensure a consistent flow of content and communications to our panel members. Monitor and adapt to changing needs and trends in view of latest internal/external developments.
• Database maintenance: Conduct panel member database maintenance and quality control validations from time to time to ensure.
• Collaboration: Work closely with cross-functional teams within the organization, such as market researchers, data processing, and technical teams, to gather insights and information for content creation.

Qualifications

• Bachelor's degree in Communications, English, Marketing, or a related field.
• Excellent written and verbal communication skills in English. 
• Previous experience in content creation, copywriting, or content marketing is a plus.
• Strong interpersonal skills and a passion for member engagement. 
• A people-person, comfortable engage with people as well as to liaise over phone call. 
• Familiarity with market research, consumer panels, project management is advantageous.
• Having prior experience with Zendesk customer support software, along with a background in project management and strong customer service skills, is a distinct advantage.
• Ability to work independently and as part of a team, with excellent time management skills.

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion