Trade Marketing Manager

Ready to take a fresh step in your career?

Our colleagues in the Marketing team are eager to team up with you to make sure everyone can enjoy our delicious freshmakers and sweets every day.

Senior Trade Marketing Manager

Location: Athens (Palaio Faliro), Greece
Contract: Full-time, Permanent
Working model: Hybrid (3 days per week in the office)
Team: Trade Marketing
Reporting to: Commercial & Managing Director PVM Greece

About Perfetti Van Melle:

Perfetti Van Melle is one of the world's largest manufacturers and distributors of confectionery and chewing gum, operating in more than 150 countries with over 18,000 employees. Our iconic brands—including Mentos, Chupa Chups, Trident, Bubbaloo, and Dentyne—bring smiles to millions of consumers every day. We combine a passion for innovation with a commitment to quality, sustainability, and fun.

Where we need you:

The Trade Marketing team plays a key role in translating our brand strategy into commercial success across the Greek market. As our Trade Marketing Manager, you will lead the development and execution of trade and shopper marketing strategies that strengthen our market position, accelerate sustainable growth, and create exceptional in-store experiences for our consumers.

This is a senior leadership role with significant commercial impact. You'll collaborate with local, European, and Group teams, influence strategic business decisions, lead a high-performing team, and ensure flawless execution across customers and channels.

Your core responsibilities at a glance:

• Develop and execute the Trade & Shopper Marketing strategy aligned with business objectives, driving sustainable sales growth, market share expansion, brand visibility, and commercial excellence.
• Translate brand and category strategies into effective channel plans, including assortment optimization, merchandising standards, promotional strategies, category initiatives, and shopper activation programs.
• Partner closely with Sales, Marketing, Supply Chain, Finance, and Key Account teams to successfully execute commercial priorities and customer growth plans.
• Drive Revenue Growth Management (RGM) initiatives through pricing, promotion effectiveness, assortment optimization, channel profitability, and investment efficiency.
• Lead customer-specific trade plans and joint business initiatives using shopper insights, market intelligence, and performance analytics to unlock growth opportunities.