PPC Specialist

At Coveron, we’re building a complete identity theft protection service.

Join the team behind Nord Security’s latest product—combining dark web monitoring, credit tracking, and identity theft insurance into one powerful platform.

Your impact? Helping people protect their identities, spot threats early, and recover stronger.

Main responsibilities

• PPC strategy creation and execution across multiple paid channels (including, but not limited to Google, Meta, Bing, Reddit);

• Exploring and testing new digital advertising opportunities (launching campaigns in new platforms, communicating with vendors);

• Efficient management and scaling high-volume advertising budgets while monitoring CPA, CAC, and ROAS targets daily;

• Formulate hypotheses, run rigorous A/B tests, and analyze performance data;

• Work alongside copywriters, designers, and the product team to align ad creatives and landing page experiences with acquisition goals;

• Ensuring the outstanding quality of campaigns' setup and materials/components we use;

• Checking data quality across tracking points for discrepancies and timely issue flagging with relevant stakeholders;

• Daily performance monitoring via platform interface, GA, and Looker across all channel activities;

• Providing clear and relevant reporting on responsibility area metrics on both a regular and an on-demand basis. Selecting relevant metrics and analysis angles, gathering stakeholders’ needs for metrics, and providing feedback afterward;

• Following PPC and marketing-related news and latest trends to apply in business where applicable, regularly sharing them with the team.

Core requirements

• Advanced knowledge of ad platforms: Google Ads and Meta are a must, all other platforms are a plus;

• Understand all digital marketing metrics and be able to explain relations between them;

• Exceptional knowledge of various conversion setups and tracking points;

• Comfortable diving deep into numbers, building pivot tables/reports, and translating data into actionable strategies;

• Advanced knowledge of GA4 reports and UI, ability to use advanced filters, explorations;