Media Planner

Company Description

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

Job Description

The Media Planner will be responsible for designing, planning, executing, and optimizing targeted media campaigns for suppliers under the client's Marketing project. In addition to campaign management, the role will act as a trusted commercial partner to suppliers, helping them maximize campaign performance, increase adoption of retail media solutions, and identify opportunities for continued investment and growth.

This role combines media planning, campaign execution, client relationship management, and commercial development, ensuring campaigns deliver measurable business outcomes while driving supplier engagement and revenue opportunities.

Key Responsibilities

1. Campaign Planning & Setup

• Collaborate with suppliers to understand campaign objectives, business priorities, target audiences, and growth opportunities.
• Recommend media channels and targeting strategies using NIQ Segmentation Studio.
• Develop campaign briefs, timelines, budgets, and cost estimates based on the retail client's rate card.
• Advise suppliers on the most effective media mix to achieve campaign goals and maximize ROI.
• Identify opportunities to expand campaign scope and increase supplier engagement.

2. Media Strategy & Optimization

• Design and execute multi-channel media plans across:
  • SMS
  • EDM
  • Push Notifications
  • Social Media
  • Other relevant retail media channels
• Monitor campaign performance, analyze results, and recommend optimization actions.
• Ensure all campaigns align with supplier business objectives and performance targets.

3. Client Management & Commercial Growth

• Serve as a trusted advisor to suppliers and provide strategic media recommendations.
• Build strong relationships with suppliers and key stakeholders.