Demand Generation
Posted 22 Apr 2026
Advertised as “Demand Generation Lead”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 5–7 yrs
- Management level
- People management
- Employment
- Hybrid
- Contract
- Full-time
No salary listed for this role.
About Runlayer
AI is transforming how every company operates, but most enterprises are stuck. They want to move fast with AI Agents, tools, and workflows, but they can't do it safely. We're fixing that.
Our team built AI Actions for OpenAI, shipped Zapier Agents to millions of users, and launched the first remote MCP server with Anthropic. We helped establish the protocol, and now we're building the platform enterprises need to actually put AI to work.
Runlayer is one platform for MCPs, Skills, and Agents: purpose-built security, fine-grained governance, and complete observability so organizations can go all-in on AI across the entire company without the risk. We just raised a $30M Series A led by Felicis, with participation from Khosla Ventures, bringing our total raised to $42M. Already trusted by Gusto, Instacart, Opendoor, dbt Labs, and Decagon.
About the Role
As our Demand Gen Lead, you'll build Runlayer's demand generation engine from zero — paid acquisition, inbound, email and lifecycle, ABM, and the attribution infrastructure underneath it all. We run no paid today (all inbound is organic), but we have the budget, the deal sizes, and the pipeline pressure to make paid a real channel. This is a true zero-to-one build: you'll be hands-on-keyboard as a player-coach first, then hire and lead a team underneath you as the function scales.
Reports to the Head of Marketing. Remote-friendly (we have a NYC office on Bond Street if you're local). 20% travel.
Why You'll Thrive Here
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Impact: Build the demand gen motion from scratch for the enterprise platform to run AI faster & safely
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Excellence: Work alongside founders and a senior GTM team closing Fortune 500 deals through pure inbound
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Ownership: Own demand gen end-to-end — channel strategy, campaigns, landing pages, systems, and attribution — and grow a team beneath you
What You'll Do
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Build and run paid acquisition across Google, LinkedIn, and other B2B channels — starting from zero, experimenting fast, and scaling what works
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Own ABM strategy and execution against our target enterprise accounts
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Own landing page strategy and production for campaigns and paid traffic
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Own email and lifecycle marketing: nurture programs, newsletters, and re-engagement of our existing database