Content Specialist

FloSports is a world-class sports media company strategically positioned to be the essential  destination for passionate sports fans, delighting them with live event coverage, breaking news,  highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day  by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport  verticals and hundreds of streaming partners. FloSports is creating the home for college  conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling,  and more, and we are looking for innovative and passionate people like you to help us! 

THE ROLE: 

FloSports is looking for an SEO & AEO Content Specialist to join our Audience Development team in Austin, Texas.

At FloSports, our mission is simple: Grow Our Sports Every Day. We do that by creating content that puts a spotlight on the teams, athletes, events and sports that stream on our platform every day — helping passionate fans find what they love while introducing new audiences to the sports we cover.

Search and discovery are a major part of that mission. As the way fans find information evolves beyond traditional search engines and into AI-powered search and answer platforms, we want FloSports — and the sports, teams and athletes on our platform — to be part of those answers.

We’re looking for a sports nerd who understands how great digital sports content gets discovered and knows how to create it. Whether it's Google Search, Google Discover, AI-powered search experiences, answer engines or the next platform changing how fans find information, this role will help ensure FloSports content reaches the right audience.

This position will work across the FloSports network, partnering with editors, content creators and audience development leaders across our sports verticals to grow organic audiences, create compelling content and help develop and execute FloSports' Answer Engine Optimization (AEO) strategy.

The ideal candidate has at least four years of digital publishing and content creation experience, a strong understanding of SEO and an interest in figuring out how sports publishers can win as search and audience discovery evolve in the age of AI.

RESPONSIBILITIES: 

• Create content that helps Grow Our Sports Every Day, promoting and telling the stories of the teams, athletes, events and sports streaming across FloSports.

• Help develop and execute SEO and AEO strategies across FloSports' portfolio of sports verticals.

• Produce timely, engaging and search-focused digital content around the sports and events FloSports streams.

• Work directly with vertical teams to identify search opportunities around breaking news, live events, tentpole competitions and evergreen sports topics.