Martech
Posted 13 Oct 2026
Advertised as “Martech Lead (AI Builder)”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 3+ yrs
- Management level
- Individual contributor
- Employment
- On-Site
- Contract
- Full-time
No salary listed for this role.
About Viktor
Viktor is the AI teammate. He lives in Slack and Microsoft Teams, connects to thousands of tools, and does real work for real companies: finance, marketing, ops, engineering. We're building the product that replaces half the SaaS stack.
The team is small. The scope is not.
The Short Version
You run Viktor's marketing machine. You pick, connect and pay for the tools we buy, and build the ones we can't buy on Viktor itself. Think product manager for the marketing org, who builds the product.
Marketing can't keep pace with our growth by adding people. Every team needs tools that let one person do the work of three, and today nobody owns that. You're hands-on, with no team at the start, and report to our CMO.
What You'll Actually Do
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Sit with the program leads (partnerships, paid, organic, brand, lifecycle, PMM and more), find the manual work, and automate it.
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Own the marketing stack (Viktor, PostHog, Clay, Hex, the ad platforms) and decide what we keep, cut, replace or build.
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Build apps, agents and scheduled workflows on Viktor, documented and simple enough for someone else to pick up.
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Keep data joined up from marketing activity to signups, with Data Science owning attribution.
How You'll Know It's Working
By day 90:
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A partner OS for all our partner programs is in daily use and documented for someone else to run.
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Every marketing tool and automation is mapped with owner, cost, usage and overlap.
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At least one tool or set of automations is cut, with the saving shown.
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Two more tools, built for two other teams, are used weekly.
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Next quarter's builds are ranked by impact and agreed.
Who You Are
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You've shipped tools or agents with AI (Claude Code, Cursor, Viktor, Lovable or similar) that people used for months, and you fix them when they break. No engineering degree needed.
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You've owned a modern marketing stack for 3+ years at a fast-moving company. You know how pipeline gets made and can defend your buy-vs-build calls.
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You've built something nobody asked for, as a founder, on a side project or at an early startup.