Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.

The team

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

 

Kraken’s Consumer Creative & Design team owns end-to-end creative execution for Kraken Consumer and Krak. Our disciplines cover performance ad creative, 2D and 3D design, motion design, AI video creative and web design, turning growth strategy into creative that converts across paid, owned and organic surfaces. We work closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle and our regional leads, holding the line on brand and messaging quality on everything that ships.

  

The opportunity

As our Senior Performance Video Creative, you concept, produce and ship paid video for Kraken and Krak. You ideate, generate, edit and ship, and you treat gen AI as a core production method rather than a novelty. You take a project from idea to a finished, approved, multi-market asset set, and you bring a real feel for what people stop on, share and screenshot.

You report to the Creative Lead, Consumer Creative & Design, who gives you direction, feedback and cover in reviews. This is a senior individual contributor role with no direct reports. Senior here means craft and speed leadership: you set the bar for paid video on the team, work with AI-enabled processes, collaborate closely with other Krakenites in and outside the team, and are the person others come to with video questions.

 

• Own paid video for Kraken Consumer across product launches, campaigns, promotions and always-on activity.

• Build for channels like Meta, TikTok, YouTube, LinkedIn, Reddit and X. You know what wins where, and you build to each platform’s specs and native feel.

• Concept and cut performance video so campaigns ship as complete cross-format sets.

• Produce AI-generated and AI-assisted video, and know when AI is the fastest route to a great ad and when it isn’t. Keep your tooling current as the models change, and build repeatable workflows the rest of the team can reuse.