Marketing Manager

Ibotta is seeking a Senior Manager of Lifecycle Marketing to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. You will own the strategy behind how Ibotta Savers discover, engage with, and keep coming back to Ibotta to drive revenue for the business. This role sits at the heart of our D2C Marketing team, spanning onboarding, engagement, retention, and win-back, along with the bonus and rewards programming that powers our biggest tentpole moments.

 

You'll lead a team of lifecycle marketers that turns data into personalized, always-on and seasonal Saver journeys across email, push, in-app, and SMS. But the scope goes beyond sending great campaigns. You'll build the playbook for how Ibotta thinks about the entire Saver lifecycle: connecting evergreen programs, tentpole campaigns, and new product launches into one cohesive experience that drives activation, redemption, and long-term retention. If you're a consumer-obsessed marketer who loves behavioral segmentation, experimentation, and building programs that scale, this is your role.

 

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

What you will be doing:

Lifecycle Strategy & Journeys

• Own the end-to-end Saver lifecycle strategy, from new Saver onboarding and first redemption through habit formation, retention, and win-back

• Design, build, and continuously optimize always-on journeys in Braze across email, push, and in-app messaging,

• Develop a segmentation and personalization framework that delivers the right message to the right Saver at the right moment, based on behavior, tenure, and value

• Identify key drop-off points across the Saver journey and use data to design interventions that drive activation, engagement, and reactivation

Bonus, Rewards & Tentpole Programming

• Lead lifecycle strategy and execution for bonus and rewards programs, including evergreen bonuses and seasonal tentpoles (e.g., Thanksgiving, Back to School, holiday)

• Partner with Finance, Analytics, and Marketing Operations to plan, manage, and optimize lifecycle and bonus budgets, ensuring every dollar drives incremental Saver value

• Own the lifecycle rewards programming calendar, coordinating timing, offer strategy, and messaging across channels and teams