Demand Generation Manager

As a Sr. Demand Generation Manager at vCluster Labs, you aren't just running campaigns, you are building the targeted account motion that turns the right platform engineers and infrastructure leaders at the right enterprises and AI Cloud providers into pipeline. There's no existing playbook. You write it. You own paid channels, account-focused programs, and the reporting that proves what's working. If you've done B2B demand gen in the technical infrastructure space and you know the difference between a broad PLG motion and a precision account campaign, this is yours to own.

As a Demand Generation Manager, your role will include:

• Targeted Account Campaign Ownership: Build and execute multi-touch campaigns aimed at specific platform engineering and infrastructure personas at enterprise accounts and AI Cloud providers, not broad awareness plays, but precise programs designed to get the right people into pipeline. You decide the channel mix, you build the programs, and you own the results.

• Channel Management: Own paid social (LinkedIn), paid search, content syndication, and digital programs day-to-day. You manage budget allocation across channels, cut what isn't working, and make the case for what should get more spend.

• Livestream & Digital Program Execution: Build and run the livestream and webinar motion — not just contribute to it. You own the campaign wrapper, the platform, the promotion, and the follow-through that turns registrants into pipeline.

• Sales Collaboration: Work directly with sales to align on target accounts, ICP definition, and what pipeline looks like at each stage. Sales is your customer — you close the gap between a campaign touch and a qualified conversation.

• PMM & DevRel Partnership: Pull content and thematic direction from PMM and DevRel to fuel your programs. Advocate for what your campaigns need — blogs, white papers, videos and make sure what gets produced lands in a channel where it does pipeline work.

• Pipeline Reporting: Own the metrics that matter: pipeline influence, new opportunities sourced, channel efficiency, and budget performance. You build the reporting infrastructure and you present the numbers in terms the CEO and sales leader care about.

This role could be a fit for you if you bring:

• B2B Demand Gen Ownership: You've owned demand gen at a B2B SaaS or infrastructure company, ideally selling to technical buyers (DevOps, platform engineering, CTOs). You know how to build a pipeline in a market where buyers hate being marketed to.