Communication

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. 

Discipline    Content Services 
Role Type    Go-to-Market Content 
Role Rank      64
Current Rank       64

The opportunity
EY GDS Content Center of Excellence is a fast-growing team of talented copywriters, editors, content strategists, thought leadership writers, technical writers and editorial managers. People in the team provide support for key global EY publications and campaigns.

The Supervising Associate — Go-to-Market Content will play a pivotal role in helping our accounts and solutions teams deliver compelling, timely, insight-based go-to-market (GTM) solutions. The role holder will be responsible for gathering inputs, creating content for GTM materials, working with the Service lines, Knowledge, Markets and BMC teams, and managing the end-to-end publishing of the GTM materials. The role will be expected to manage teams and projects, when necessary, work on high-stakes material and provide consultation to the client on best practices to take GTM materials to the audiences. 

Your key responsibilities
•    Work as a consultant for stakeholders to plan content requirements for various marketing activities by helping identify objectives, strategies, go-to-market priorities, target audiences, differentiators and other aspects
•    Develop and project manage client-centric customizable content which supports activation through sectors and accounts (e.g., solution presentation decks, talk tracks, Q&A, etc.)
•    Help develop compelling narratives to build and position consistent and distinctive content that drives demand
•    Build a robust content strategy that incorporates the best-in-class standards for market activation 
•    Translate GTM strategy and complex solution information into clear, concise, compelling GTM content
•    Collaborate with subject matter experts to understand key solutions and develop go-to-market campaigns 
•    Ensure content is smart, buyer-centric and in alignment with EY writing and style guidelines
•    Support preparation and materials development for business development client meetings
•    Support go-to-market campaigns for markets priorities including working with the solution owners to drive pipeline operations
•    Assist in the creation of a self-serve pack of sales collateral, templates, tools and guidance for accounts team
•    Create and manage sales collaterals and toolkit development from scratch, including conducting kick-off calls with the solution leader and other stakeholders to discuss agenda, sales toolkit - development lifecycle and timelines, etc. •    Develop robust project plans around go-to-market initiatives for solutions and works with stakeholders to obtain buy-in and maintain project plan with defined timelines and next steps  •    Implement local and global best practices, process consistency and synergies for go-to-market activation in the region •    Analyze the impact of the go-to-market initiatives on the pipeline •    Work with onsite client servicing and marketing teams to help manage external communication programs