Creative Lead
US$115,000 – US$145,000 / yr base salary
Posted 2 Oct 2026
Advertised as “Senior Creative Lead - Growth”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 7+ yrs
- Management level
- People management
- Employment
- Remote
- Contract
- Full-time
| Base salary | US$115,000 – US$145,000 / yr |
|---|
Senior Creative Lead, Growth
Location: Dallas (preferred) or Remote-US with Central/Eastern overlap
Compensation: $115,000-$145,000 base, plus meaningful equity
Department: Growth
Reports to: Director of Growth
About Rare Candy
We’re a leading marketplace dedicated to trading card games - Pokémon, MTG, Lorcana, and more - used by millions of collectors to buy, sell, and showcase their collections. Our operations team powers the logistics that ensure trading cards and collectibles move quickly and safely between sellers and collectors. We grew almost 30x last year, and we aren't slowing down.
The Role
We're hiring a Senior Creative Lead to own what Rare Candy makes and why. That covers organic social, paid ads, creator and UGC content, and every major launch.
We already have talented people making content, including our in-house creators and our co-founder Leonhart. What we need is the person who decides what gets made, writes the brief, gives the notes that make it better, and knows from the numbers what to do more of. You'll direct our social team, freelancers, and creator partners. You'll also run creative testing on paid, and turn what works into a system instead of a lucky week.
You'll work directly with our Director of Growth and CEO on brand and messaging.
You already live in TCG internet. You know why a pull video took off, which creators the community trusts, and what makes Pokémon fans roll their eyes at a brand.
What Success Looks Like
First 30 days: You've audited what we've published across organic and paid over the last six months and told us what's working and why. You've set a weekly creative rhythm with the team. Your first briefs are out.
By day 90:
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A dependable weekly creative pipeline is running on schedule.
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A structured paid-creative testing program is live, with a roadmap for hooks, formats, and creators.
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Creator and UGC content feeds into the same system as everything else, and the best of it gets adapted for paid.
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There's a backlog of concepts covering launches and the weeks after them.
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There's a creative performance report the team actually reads every week.
By the end of year one:
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Rare Candy has a voice and look people recognize without seeing the logo.