Creative Manager
Posted 29 Sep 2026
Advertised as “Creative Manager – Growth”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 2–4 yrs
- Management level
- People management
- Employment
- On-Site
- Contract
- Full-time
No salary listed for this role.
About Atlys
Our mission is to enable every person on Earth to travel freely.
Travel should feel exciting. Instead, too much of it is still defined by paperwork, uncertainty, and processes that were never designed for travellers.
Atlys is changing that.
We’re building an AI-first platform that removes friction and uncertainty from travel. To date, we’ve processed visas for 1M+ travellers across 127 countries. But we’re still early.
The Role
We’re looking for a Creative Manager – Growth to sit at the intersection of creative and performance.
You’ll turn performance data into creative direction, build sharp briefs, drive execution with our brand team and creators, and own the creative pipeline that fuels our paid and organic growth engines.
You’ll also help shape our creative and messaging strategy as we enter new markets, working closely with Growth and Strategy on our North Star Metric, market share and penetration goals.
This role is for someone who speaks fluent CTR, CPA and ROAS, but can also tell a strong hook from a weak one in the first three seconds.
The Job
-
Turn performance data into creative direction by partnering closely with Performance Marketing to understand metrics like CTR, CPC, CPM, CVR, CPA, CAC, ROAS, hook rate and hold rate, and translate them into actionable creative insights.
-
Build a performance-led creative strategy by identifying winning hooks, formats, angles and messaging across Meta, Google, YouTube and other paid channels, and continuously testing and scaling what works.
-
Own the creative testing framework across hypotheses, variants, learnings and iterations to improve creative efficiency and combat fatigue.
-
Write sharp, data-backed creative briefs for the brand and design teams, covering the objective, audience, insight, key message, format and success metrics.
-
Write and review scripts for performance ads, UGC, short-form video, Reels, Shorts and influencer content, building hook libraries and messaging frameworks based on audience and performance insights.
-
Work with creators and influencers to identify, onboard, brief and manage content creators, ensuring their work meets both performance and brand standards.