Automation Specialist
Posted 23 Oct 2025
Advertised as “Automation Specialist (Tools: Instantly, ChatGPT, Perplexity, Clay, Make.com etc”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 2+ yrs
- Management level
- Individual contributor
- Employment
- Remote
No salary listed for this role.
About the Company
Our client is a fast-growing tech and automation firm helping modern businesses streamline operations and drive revenue through AI-powered systems. Their solutions save companies hours each week, turning complexity into clarity so teams can focus on growth and innovation.
They’re now expanding their outbound sales division and looking for a driven, creative professional to build and manage high-performing lead generation systems using the latest automation and AI tools.
The Opportunity
This is a rare chance to get in early with a fast-moving tech company and work directly with leadership across sales, strategy, automation, and delivery.
It’s not your typical lead generation role. You’ll be building scalable systems, testing new tools, and optimizing outbound frameworks that define how AI-powered agencies grow. For the right candidate, this role can quickly evolve into a senior growth or operations position.
Your Mission
As an Outbound Sales & Lead Generation Specialist, you’ll design and run AI-driven outreach campaigns that generate qualified leads for client accounts. You’ll manage campaigns from end to end using automation tools, personalized messaging, and data-backed strategies to improve performance and conversion.
Key Responsibilities
- Plan and execute complete outbound lead generation campaigns for multiple clients using automation and engagement platforms
- Write personalized, AI-enhanced outreach messages that resonate with decision-makers and build relationships
- Research, identify, and qualify high-value prospects across different industries and segments
- Maintain and clean lead databases for accuracy, segmentation, and performance tracking
- Run multi-channel outreach campaigns (email, LinkedIn, and other platforms) to increase engagement and conversions
- Monitor results, analyze metrics, and continuously refine strategy to improve outcomes
- Collaborate with clients to understand their audience, value proposition, and goals
- Stay current on emerging trends, tools, and best practices in outbound sales and AI-driven marketing
Tools & Tech Stack
Required Tools
- Clay or Apollo for list building, enrichment, and personalization
- Instantly or Smartlead for outreach automation and sequencing