Advertising Manager

[Position]

Amazon Advertising Manager

[About Our Client]

[Job Summary]

The Amazon Advertising Manager will lead the strategy, execution, and optimization of all paid media campaigns on Amazon. This role will be responsible for driving profitable growth, increasing product visibility, and maximizing advertising efficiency through data-driven campaign management.

[Job Description]

Develop and execute full-funnel Amazon advertising strategies aligned with sales, profitability, and product growth objectives.

Manage and optimize Amazon advertising campaigns across Sponsored Products, Brands, Display, and Amazon DSP.

Manage advertising budget, campaign structures, bidding, keyword strategy, and audience targeting to achieve revenue, ROAS, and efficiency targets.

Monitor campaign performance and key metrics and make real-time adjustments to maximize efficiency

Conduct keyword research, target audiences, and competitive analysis to identify new growth opportunities

Develop and test advertising strategies for new product launches, promotions, seasonal events, and priority products, including new targeting, bidding, and creative approaches.

Analyze advertising performance using Amazon data and relevant third-party tools and translate insights into clear reporting for leadership.

Partner with Content & SEO, Product, Sales, Analytics, and Amazon account teams to align paid media with broader business priorities and stay current on Amazon Advertising capabilities and best practices.

Requirements

5+ years of experience managing Amazon advertising campaigns, performance marketing, retail media, or eCommerce advertising

Hands-on expertise with Amazon Seller Central and/or Vendor Central advertising console

Strong knowledge of ROAS, ACOS, TACOS, CPC, CTR, and conversion metrics

Experience managing significant advertising budgets and demonstrating measurable business impact

Experience with third-party advertising platforms such as Pacvue, Perpetua, Teikametrics, or Skai to manage and optimize campaigns at scale

Deep knowledge of Amazon's advertising ecosystem including Brand Analytics and Market Basket Analysis

Excellent communication and analytical skills

Experience in the beauty or CPG industry preferred

Preferred Qualifications

Experience with programmatic advertising and Amazon DSP audience strategy

Familiarity with Amazon Attribution and off-Amazon traffic driving strategies

Amazon Advertising certification(s) is a plus