Marketing Executive

Funding Societies | Modalku is the largest SME digital finance platform in Southeast Asia. We are licensed and operating  in Singapore, Indonesia, Thailand, Malaysia and Vietnam, and backed by Sequoia India (Peak XV), Softbank Vision Fund, Khazanah and SMBC bank amongst many others. Funding Societies | Modalku provides business financing to small and medium-sized enterprises (SMEs), which is funded by individual and institutional investors, as well as payments solutions to SMEs and consumers.

Here at Funding Societies | Modalku we live by our core values GETFS:

• Grow Relentlessly: Strive to become our best, most authentic selves.
• Enable Teamwork, Disable Politics: Only by forging togetherness, we help each other succeed.
• Test Measure Act: Stay curious and reinvent ourselves, through innovation and experimentation.
• Focus on Impact: Create impact through bias for action and tangible results.
• Serve with Obsession: Build win-win relationships for the long-term by having a customer obsession.

As a Marketing Executive, you will be connected in every exciting facet of marketing! This role involves supporting various communication strategies, including planning and executing impactful campaigns and events, brand partnerships, content marketing, and fostering collaborations with relevant stakeholders. You will also leverage AI-powered tools to enhance content creation, campaign planning, and marketing efficiency.

This role provides significant exposure and accelerated learning in a dynamic, high-growth organisation, part of the largest SME digital financing company in Southeast Asia. If you think you’re a good fit for this position, we would love to hear from you.

What will you do:

• Identify new opportunities and stay updated on market trends to boost brand and product growth as aligned to the company's objectives. 
• Plan, develop, implement, and coordinate marketing and communications strategies, events, and activities.
• Develop campaigns from concept to deployment across all marketing channels, including print, radio, email, digital, SMS, in-person, website and social media.
• Assist in building, expanding and managing the partnerships, including overseeing all stages of partnership-revenue generation, conversion plan, implementation, rollout, review and improvement plan.
• Understand and identify key actions to manage the investor lifecycle program - acquisition, education, and retention, by providing market insights and recommendations for strategic planning, reviews, and improvement processes.
• Collaborate with both internal and external stakeholders to drive integrated communication strategies and campaigns end-to-end solutions.
• Set campaign KPI and measurement metrics to measure campaign success and identify key learnings.
• Adhere to the regulatory requirements and processes being practiced at all times.
• To attend to any other ad hoc activities to meet the business objectives when required.
• Job function listed is not exhaustive and can include other responsibilities as assigned.

Requirements

What are we looking for:

• Bachelor’s Degree or Professional Degree in Business / Marketing / Mass Comm or any related field.
• At least 1 year of experience in marketing, preferably within financial services, investment, or SME financing, with strong marketing and business acumen (B2B and/or B2C).
• Able to adapt to changing priorities and take on expanded responsibilities in a fast-paced, high-growth environment.
• Proactive, independent, results-oriented and a highly motivated self-starter.
• Value-adding team player and able to work as a team with good interpersonal skills.
• Excellent planning, organisation and time management skills with strong follow through abilities.
• Creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate.
• Experience in optimising marketing and communications funnels.
• Strong command of written and oral English and Bahasa Malaysia. Proficiency in Chinese will be an added advantage.
• Proficient in using AI-powered tools for content ideation, copywriting, creative development, campaign planning, and data summarisation to improve speed, creativity, and marketing effectiveness.

Benefits

• Time off - We would love you to take time off to rest and rejuvenate. We offer flexible paid vacations as well as many other observed holidays by country. We also like to have our people take a day off for special days like birthdays and work anniversaries.
• Flexible working - We believe in giving back the control of work & life to our people. We trust our people and love to provide the space to accommodate each and everyone's working style and personal life.
• Medical benefits - We offer health insurance coverage for our employees and dependents. Our people focus on our mission knowing we have their backs for their loved ones too.
• Mental health and wellness - We understand that our team productivity is directly linked to our mental and physical health. Hence we organize org-wide fitness initiatives and engage partners to provide well-being coaching.
• Tech support - We provide a company laptop for our employees and the best possible support for the right equipment/tools to enable high productivity.

Interested to know more about us? Learn about our Stories here.