Marketing Specialist

Marketing Specialist

**Job Purpose

**

Our marketing specialist, will be responsible for the company's marketing communications activities with the goal of establishing and improving its competitive positioning in the market and to support sales lead generation. He/she will be the driving force behind the strategic growth of our new app offering. They will ensure that our campaigns are designed to meet customer needs and delivered on-time and to budget. Additionally, they will be responsible for working with cross-functional teams to meet customer expectations. They will be expected to collaborate with IT, digital, sales teams, and business stakeholders to ensure successful product launches and market penetration.

Key Responsibilities

1-Health & Safety:

Adhere to and enforce relevant legislation and policies and ensure that highest degree of safety and safe working practices are maintained.

2-Functional:

• A Support the in planning and executing integrated marketing campaigns across online and offline channels.

• Conduct market research to identify consumer needs, behaviors, preferences, and emerging trends.

• Translate complex data and analytical findings into actionable insights to support marketing strategies and decision-making.

• Contribute to brainstorming and executing creative ideas for impactful marketing campaigns.

• Support inbound and outbound marketing activities, including content development and optimization, advertising, events, and other marketing initiatives.

• Plan and execute initiatives to effectively reach target audiences through relevant channels, including social media, email, ATL, BTL, and other communication platforms.

• Analyze marketing performance data, including campaign results, conversion rates, traffic, and engagement, to identify opportunities and inform future strategies.

• Coordinate with relevant stakeholders to ensure effective planning, execution, and monitoring of marketing activities.

• Monitor market, consumer, and digital trends relevant to the brand to ensure campaigns and promotions remain timely and market-focused.

• Stay updated on marketing best practices, tools, and emerging techniques to enhance campaign effectiveness and achieve business objectives.

• Develop and execute comprehensive launch strategies for new products and services through the company’s digital application.

• Develop and manage a comprehensive product roadmap aligned with customer needs, market opportunities, and business objectives.

Education

Qualifications & Experience

     Education:

• Bachelor Degree in any relevant field (with focus in Marketing are preferred)

Technical Skills:

• Proven track record of success in newly launched apps.
• Strong understanding of the customer journey and experience.
• Excellent communication and presentation skills.
• Knowledge of traditional & digital marketing & market research methods. 

    Experience:

• 1-3 years’ experience in a similar role.