Creator

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for AIIR, a communications and experiential agency that helps health, wellness, fitness, and performance brands sharpen their story, build credibility, earn trust, and accelerate growth through strategic communications, media relations, creator partnerships, brand activations, and performance marketing.

AIIR is seeking a Creator Lead to join its New York team. This role will lead the development of AIIR’s dedicated creator practice, building the strategy, systems, relationships, and frameworks that will support the agency as it scales. The Creator Lead will work closely with agency leadership and client teams, owning creator strategy and campaign execution while managing creator and talent relationships, budgets, reporting, team development, and cross-functional collaboration.

ESSENTIALS:

• 5–8 years of experience in client communications with a focus on creator strategy and campaign management (agency, in-house, or a combination)

• Proven track record leading creator and talent agency relationships and managing high-performing teams

• Expert in creator strategy, account management, and end-to-end campaign execution

• Confident building a creator practice from the ground up, with an entrepreneurial and systems-oriented mindset

• Strong leadership, organizational, and client communication skills

• Deep understanding of health, wellness, fitness, and performance trends and the broader creator landscape

• Working knowledge of FTC endorsement guidelines and health/wellness advertising compliance, including required disclosures and supplement and medical/health claims

• Foundational brand-side knowledge of LTK and ShopMy

• Confident managing budgets, scopes, and overall account profitability

• Experienced negotiating creator and talent agency contracts, including usage rights, exclusivity, and paid amplification/whitelisting terms

• Passionate about storytelling, brand building, and mentoring teams

• Based in New York City and able to work a required hybrid schedule

KEY RESPONSIBILITIES:

• Creator Strategy + Practice Building