Area Sales Manager

The Area Sales Manager, Navigation & Robotics - Northeast is responsible for driving capital equipment sales growth across the Northeast territory for ATEC's robotics and navigation portfolio, including Valence. This highly visible, revenue-generating role is accountable for developing and executing territory sales strategies, building and managing a robust sales pipeline, conducting customer demonstrations, and partnering with distributors, surgeons, and healthcare facilities to achieve commercial objectives.

Essential Duties and Responsibilities

• Drive capital sales revenue for Valence Navigation & Robotics products throughout the Northeast territory.

• Develop and execute strategic territory plans to achieve and exceed annual sales objectives.

• Build, manage, and maintain a robust pipeline of qualified opportunities.

• Identify new business opportunities within hospitals, health systems, ambulatory surgery centers, and surgeon practices.

• Create and deliver compelling value-based proposals and presentations to key stakeholders and decision-makers. 

• Negotiate and close capital sales opportunities while maintaining profitability objectives.

• Establish trusted relationships with surgeons, administrators, operating room leadership, supply chain personnel, and executive stakeholders.

• Serve as the primary point of contact for prospective and existing Navigation customer

• Guide customers through the evaluation, purchasing, implementation, and adoption process.

• Ensure a high level of customer satisfaction and responsiveness throughout the sales cycle.

• Coordinate and facilitate field demonstrations, product evaluations, and customer visits.

• Partner with sales, clinical, and marketing teams to showcase the benefits and value of the robotics platform.

• Support surgeon education initiatives, cadaver labs, workshops, and industry meetings as required.

• Deliver compelling product presentations tailored to customer needs and clinical objectives.

• Work closely with Northeast distribution partners to identify, develop, and advance sales opportunities.

• Collaborate with regional sales leadership, clinical specialists, marketing, operations, and training teams to execute strategic initiatives.

• Provide accurate sales forecasting, pipeline updates, and market intelligence.

• Support distributors and field teams with capital sales strategy, customer engagement plans, and competitive positioning.