Influencer & Collaborations Assistant Manager

Who We Are

Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles. 

Our Mission

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.  

Summary

The PR & Influencer Relations Assistant Manager will support the development and execution of strategic PR and influencer marketing initiatives to enhance brand awareness, engagement, and growth for KAYALI on a global scale. This role requires a motivated and detail-oriented individual with a passion for beauty and fragrance, strong communication skills, and a collaborative mindset.

Requirements

Essential Duties and Responsibilities

·        Assist in the development and implementation of global PR and influencer strategies aligned with KAYALI’s marketing calendar and brand objectives

·        Contribute to achieving strong global Earned Media Value (EMV) across influencer and media channels

·        Monitor market trends and competitor activity to support KAYALI’s presence and innovation in the beauty and fragrance industry

·        Support the growth and maintenance of KAYALI’s influencer database, identifying new talent and nurturing relationships with content creators

·        Help execute influencer campaigns and partnerships that drive awareness, engagement, and conversion

·        Track and analyze influencer performance to inform campaign adjustments and improve ROI

·        Assist in building and maintaining relationships with key media contacts in the beauty and lifestyle space

·        Support the development of press materials including product information, press releases, and brand storytelling content

·        Coordinate efforts to secure media coverage including features, interviews, and brand stories