Head of Influencer Marketing

Role Overview

We are looking for a commercially driven Head of Influencer Marketing to lead and scale our global influencer and talent strategy across both @jadedldn & @jaded_man. This role is responsible for developing high-impact partnerships with creators, VIP and talent while ensuring every investment delivers measurable commercial outcomes.

A core responsibility of this position is the ownership and optimisation of a seven-figure annual talent marketing budget. The successful candidate will combine creative brand building with rigorous performance analysis, using data to evaluate ROI across influencer campaigns, gifting programmes, paid partnerships, and ambassador relationships.

This is a leadership role that sits at the intersection of Brand, Performance Marketing, Social, PR, CRM, and Commercial teams.

Key Responsibilities

Influencer & Talent Strategy

• Develop and execute the global influencer marketing strategy aligned with brand and commercial objectives.
• Build long-term relationships with creators, talent agencies, and strategic partners.
• Identify emerging creators and cultural moments that strengthen brand awareness and customer acquisition.
• Lead creator partnerships, paid collaborations, and large-scale campaign activations.

Budget Ownership & Commercial Performance

• Own and manage a seven-figure annual influencer and talent marketing budget.
• Allocate investment across gifting, paid partnerships, events, talent retainers, and campaign activations to maximise commercial return.
• Continuously evaluate budget efficiency and reallocate spend based on performance.
• Develop forecasting models and investment recommendations based on historical performance and future growth opportunities.
• Present budget performance, ROI, and strategic recommendations to senior leadership.

Gifting Programme & ROI Analysis

• Own the end-to-end influencer gifting strategy across key markets particularly U.S

• Build a robust measurement framework to evaluate the effectiveness of gifting activity.

• Analyse gifting performance against key commercial metrics including:

• New customer acquisition

• Website traffic

• Conversion rate

• Revenue generated

• Cost per acquisition (CPA)

• Return on investment (ROI)

• Earned Media Value (EMV), where relevant

• Work closely with Performance Marketing teams to implement attribution models that connect influencer activity to measurable business outcomes.

• Continuously optimise gifting investment based on data, identifying which creators, audience segments, and product categories deliver the strongest commercial returns.

Performance & Analytics

• Establish clear KPIs and reporting frameworks for all influencer activity.
• Build dashboards that track campaign effectiveness across awareness, engagement, acquisition, and revenue.
• Translate data into actionable insights and recommendations that improve future investment decisions.
• Champion a test-and-learn approach across influencer campaigns, measuring incrementality and long-term customer value where possible.

Leadership

• Lead, mentor, and develop the Influencer Marketing team.
• Manage creator platforms ensuring we get the best rates & useful data
• Foster a high-performance culture driven by creativity, accountability, and commercial impact.

Cross-Functional Collaboration

• Partner closely with Performance Marketing to maximise paid amplification and attribution.
• Collaborate with Brand, PR, Social Media, CRM, Creative, and Ecommerce teams to deliver integrated campaigns.
• Work with Finance to manage forecasting, budget tracking, and investment planning.

Requirements

Skills & Experience

• Significant experience leading influencer or talent marketing within a high-growth consumer, fashion, beauty, lifestyle business.
• Great understanding and knowledge of the Jaded brand
• Proven ownership of a multi-million-pound or seven-figure influencer marketing budget.
• Strong commercial mindset with experience managing marketing investment against measurable business outcomes.
• Demonstrable experience analysing influencer ROI using metrics such as customer acquisition, traffic, conversion, CPA, ROAS, and revenue attribution.
• Deep understanding of influencer measurement platforms, attribution models, analytics tools, and ecommerce reporting.
• Strong analytical skills with the ability to turn complex data into strategic recommendations.
• Excellent negotiation and relationship management skills with creators, agencies, and talent representatives.
• Experience leading and developing high-performing teams.
• Exceptional communication and stakeholder management skills, including presenting to executive leadership.

Benefits

• 50% Employee Discount
• 24 days holiday per year (plus bank holidays)
• A paid day off on your birthday
• A paid moving day per year
• Hybrid Working Arrangements - 1 day per week WFH after 6 month probation
• Pension Scheme
• Bonus Scheme
• Employee Assistance Programme for you and your family
• £500 employee referral bonus scheme
• Local Business Discounts (cafés, fitness, beauty etc)
• North-West London office location directly located next to good transport links
• Casual office dress code (your style of dress is up to you, wear what you feel best in)
• Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
• Regular Office Social Events (e.g. payday socials)