Marketing And Communication

fifty-five is part of the Brandtech Group, the No.1 genAI Marketing company that was founded by the former CEO and management team of Google Southern Europe. French-born and headquartered in Paris, it rapidly grew from startup to an international company with 300 staff across 10 offices in Shanghai, Hong-Kong, Taipei, Shenzhen, Singapore, London, New York, Paris, Italy and Geneva. We’ve been working with brands to help them thrive in a multi-channel, digitised world since 2010, through the strategic use of data and AI, and the astute coordination of their partner ecosystems.

The marketing team is looking for a new teammate. You will be in charge of growing the 55 brand in the Asia-Pacific region, supported by the global marketing team based in Paris. The position is based in Hong Kong, but also covers our offices in Shanghai, Shenzhen, Singapore and Taipei as well as and may imply activities targeting more broadly the Asia-Pacific region.

Job description

In a context of growth - geographical expansion, new offers launched, internal and/or external growth - you will join the marketing team whose mission is to raise and grow 55’s brand awareness. Your role will be to adapt the marketing and PR strategy to the local context, and to conduct all marketing and Communications activities in the APAC region in order to help fifty-five emerge as a major, premium partner for brands willing to excel in the digital age. Your actions will target a variety of groups including prospects, customers, journalists and influencers, candidates, employees and competitors.

You will work closely with the Managing Directors in APAC and the Marketing team based in Paris to whom you will report. You will also be in charge of ensuring smooth communication and efficient collaboration with the Paris-based marketing team.

Your tasks and objectives may include the following:

PR & communication:

• Manage 55’s digital presence on local (as well as China-specific) platforms (paid and owned): WeChat, LinkedIn, Weibo, Baidu, corporate website.. Identify new communications channels if relevant.
• Build and execute the PR action plan, taking into account the major events that relate to our business, and investigate on potential PR partnerships
• Produce PR material: prepare press releases, articles, newsletters, etc. Coordinate the translation of existing marketing material into Mandarin.
• Identify reference industry awards and competitions, and prepare applications.
• Coordinate content production and publication on our blog, and help grow its audience and provide feedback to improve the platform.

Event organisation:

• Identify industry events in the marketing and tech scene, where 55 could get involved as a speaker and/or a sponsor ; coordinate speaking opportunities.