Product

Qiddiya Digital is seeking an experienced Senior MarTech Products Specialist to take product ownership of MarTech capabilities across Qiddiya’s digital and marketing ecosystem. 

The role will be responsible for translating Marketing, Digital, asset and business needs into clear MarTech capabilities, requirements, roadmaps and measurable outcomes. The role will work closely with MarTech Technical Lead, Engineering, Architecture, Data, CRM/GSC, Marketing, Experience Design, Delivery and vendor teams to ensure Qiddiya’s MarTech platforms are adopted, governed and continuously improved. 

This role will help Qiddiya retain ownership of its MarTech roadmap, business requirements, platform decisions and operational knowledge, while ensuring vendor delivery remains transparent, measurable and aligned to Qiddiya priorities. 

Key Responsibilities 

• Lead demand intake and prioritisation for MarTech use cases across campaigns, journeys, personalisation, analytics, content lifecycle, paid media, social, DAM and publishing. 

• Translate business, Marketing and asset requirements into clear MarTech capabilities, user journeys, business requirements, acceptance criteria and measurable outcomes. 

• Own the MarTech product roadmap, priorities and backlog across Adobe Experience Cloud, AEM, AEP, AJO, CJA, Target, DAM / Content Hub, Sprinklr, Workfront, web and app analytics platforms such as GA4, and mobile measurement platforms such as Adjust, alongside broader campaign enablement capabilities. 

• Partner with the MarTech Technical Lead to align roadmap priorities with platform architecture, technical feasibility, integration dependencies, security, data readiness and delivery capacity. 

• Define and maintain product documentation, business process flows, platform requirements, user stories, acceptance criteria, operating procedures and knowledge artefacts. 

• Ensure MarTech capabilities are designed for reuse across Qiddiya assets, brands, channels and customer journeys. 

• Coordinate dependencies across Marketing, Product, Delivery, Engineering, Architecture, Data Office, CRM/GSC, Cybersecurity, Legal/Privacy, vendors and external partners. 

• Provide product direction and oversight to vendors and implementation partners, ensuring delivery remains aligned to Qiddiya standards, priorities and business outcomes. 

• Support MarTech governance forums by preparing roadmap updates, demand prioritisation, risks, decisions, dependencies, value tracking and adoption reporting. 

• Monitor adoption, campaign performance, customer engagement, platform usage, reporting quality and business outcomes after release.