Google Ads Specialist

Google Ads Specialist

Search + Performance Max | Lead Generation | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Location: Remote

About the Role

At Pavago, one of our clients is hiring a Google Ads Specialist to manage, optimize, and scale paid search campaigns across multiple client accounts.

This is a hands-on performance marketing role — not a strategy-only position.

You’ll be actively working inside Google Ads accounts every day to:

• Optimize Search and Performance Max campaigns
• Reduce Cost per Lead (CPL)
• Improve lead quality and conversion rates
• Troubleshoot conversion tracking
• Test new campaign strategies
• Scale campaigns that are performing
• Deliver clear, data-backed performance insights

If you live inside Google Ads, understand lead generation, and know how to diagnose and improve underperforming campaigns, this role is built for you.

What You’ll Own

Google Ads Campaign Management & Optimization

Manage campaigns across:

• Google Search Ads
• Performance Max

You’ll actively optimize:

• Bids
• Budgets
• Keywords
• Search terms
• Targeting
• Ad copy
• Campaign structure

Your focus will be on improving:

• Cost per Lead (CPL)
• Conversion rates
• Lead quality
• Campaign efficiency
• ROI

This role requires active account management — campaigns should never simply be placed on autopilot.

Lead Generation & Performance Optimization

• Manage paid campaigns specifically focused on generating qualified leads
• Analyze campaign and funnel performance
• Identify wasted spend and inefficient targeting
• Improve keyword and search-term quality
• Optimize budgets toward the strongest-performing campaigns
• Identify opportunities to scale without sacrificing lead quality