Marketing Automation Specialist

Marketing Automation Specialist – HubSpot, Marketo, Pardot, Email Marketing & CRM | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (flexibility for launches and reporting cycles)

About the Role

At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing campaigns, email workflows, lead nurturing systems, and CRM processes.

This is a hands-on, execution-focused role for someone who understands how marketing automation translates into qualified leads, pipeline, and revenue.

You’ll work across platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo, owning everything from workflow creation and segmentation to lead scoring, campaign optimization, and reporting.

If you enjoy building scalable marketing systems, working with data, and continuously improving campaign performance, this role is a strong fit.

What You’ll Own

Marketing Automation & Workflows

• Build and optimize automated marketing workflows
• Create nurture sequences, drip campaigns, and triggered campaigns
• Design and implement lead scoring models
• Build lifecycle-based automation and follow-up sequences
• Test and troubleshoot workflow logic
• Monitor automations to ensure reliable execution
• Identify opportunities to reduce manual marketing processes

Email Marketing & Campaign Execution

• Build, launch, and manage email campaigns using HubSpot, Marketo, Pardot, ActiveCampaign, Klaviyo, or similar platforms
• Create responsive, on-brand, and conversion-focused email templates
• Manage campaign scheduling and deployment
• A/B test subject lines, copy, CTAs, and send times
• Monitor deliverability and engagement
• Continuously optimize campaigns based on performance data

Lead Scoring, Segmentation & Lifecycle Management

• Build and maintain lead scoring frameworks

• Segment audiences based on:

• Persona

• Industry

• Behavior