Marketing Automation Specialist

Marketing Automation Specialist (HubSpot, Marketo, Pardot & CRM) – Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, manage, and optimize automated marketing campaigns, email workflows, lead nurturing programs, and CRM automation.

This is a hands-on marketing operations role focused on turning marketing systems into measurable pipeline and revenue growth.

You’ll work across:

• HubSpot, Marketo, Pardot, and other automation platforms
• Email marketing and nurture campaigns
• Lead scoring and lifecycle automation
• CRM integration and lead routing
• Audience segmentation and database management
• Campaign analytics and optimization

If you enjoy building scalable automation systems, improving conversion rates, and connecting marketing activity to sales outcomes, this role is a strong fit.

What You’ll Own

Marketing Automation & Workflows

• Build, launch, and optimize automated marketing workflows

• Create:

• Lead nurture campaigns

• Drip sequences

• Trigger-based automations

• Lifecycle workflows

• Re-engagement campaigns

• Develop and maintain lead scoring models

• Troubleshoot workflow logic, triggers, and automation errors

• Continuously improve automation performance and reliability

Email Marketing & Campaign Execution

• Build and execute campaigns using:

• HubSpot

• Marketo

• Pardot (Account Engagement)

• ActiveCampaign

• Klaviyo

• Create and optimize email sequences for different audiences and lifecycle stages

• Conduct A/B tests across:

• Subject lines