Paid Ads Specialist

Paid Ads Specialist (Google Ads, Meta Ads, LinkedIn & YouTube) – Remote | U.S. Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Paid Ads Specialist to build, manage, and optimize performance-driven advertising campaigns across multiple digital channels.

This is a hands-on performance marketing role focused on:

• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• YouTube Ads
• Paid search & display
• Retargeting
• Lead generation
• Conversion optimization
• ROAS and acquisition efficiency

You’ll own the full paid media lifecycle — from campaign strategy and audience targeting to execution, tracking, testing, optimization, and reporting.

If you understand how to turn ad spend into measurable leads, conversions, and revenue, this role is a strong fit.

What You’ll Own

Paid Media Strategy & Planning

Develop and execute paid advertising strategies aligned with business and revenue goals.

• Manage campaigns across:

• Google Ads

• Meta Ads

• LinkedIn Ads

• YouTube Ads

• Other relevant paid acquisition channels

• Research:

• Target audiences

• Keywords

• Competitors

• Customer segments

• New acquisition opportunities

• Plan campaign budgets and acquisition targets

• Forecast performance and identify scaling opportunities

• Align paid media with broader marketing, sales, and brand initiatives

Campaign Setup, Management & Optimization

Build and manage campaigns across:

• Paid Search
• Display
• Retargeting
• Video
• Lead Generation